We are spending 2 hours 51 minutes a day on our mobile devices. The only other media we spend more time on is TV at 4 hours and 21 minutes. This amount of increasing attention for mobiles has some big implications for advertising and marketing budgets.This mobile momentum is also partly driven by two technologies that have intersected that are both addictive and compulsive – social networks and mobile devices.
The emerging buzz about mobile marketing reveals that over the next few months we will see a massive jump in the ad spending, something the likes of which hasn’t been witnessed in over a decade. It is also predicted that digital ad spend will almost match TV by 2017 and mobile will be a big chunk of that. Here are some facts on mobile marketing that may grab your attention:
- When […]