As the Mac computer turns 30, there is a lot to look back on as far as products and the company as a whole. Apple revolutionized the way computing was done and seen. The original boxy Macintosh with a mouth-like slit below the screen for “floppy” data disks has evolved into a line that boasts slim, powerful laptops and a cylindrical Mac Pro desktop model. The same goes for customer service. Apple has lead customer service rankings for the past seven years mainly because its lineup of products is broad yet connected; they boast a meticulously controlled retail experience, and a very particular brand of leadership at the top.
The tables seem to have turned, however, as Apple has been rated behind competitors like Sony, Samsung, and even Microsoft Corporation in a very important customer experience survey from Forrester Research […]