Did you get pranked this April Fool’s Day? Brands big and small, tech and consumer vied for position as the best and maybe also the worst. But the kind of April Fools’ Day prank that — when believed for even a nano-second — accomplishes exactly what every marketer wants more of but keeps getting less of in a fragmented world: attention. Aching particularly for social media buzz that just might go viral, major marketers from Frito-Lay to American Eagle have joined-in early on the April Fools’ Day fun. But not just for laughs.
“Brands know that generating conversation on social media is critical not just for top-of-mind awareness, but for the cool factor,” says Denise Lee Yohn, author of What Great Brands Do. “They do these goofy thing so they’re considered relevant.”
Here are some of our favs:
- Orbotix, makers […]