Traditionally, marketing has been seen as a “proactive” activity where marketing activities “create” a brand and “create” demand. That’s beginning to turn upside down now that customers play a far more visible and powerful role in how brands are perceived. Today’s marketer needs to stay on top of trends and technology; they need to know how social media, search, video, conversions and analytics work in the marketing mix. These days, a marketer must possess the technical know-how to drive adoption of technologies that improve customer interactions, increase revenue, optimize pricing, build brands and expand awareness.
Keep your eye on these “I’s” to stay fresh:
- Be an Instigator: Instigators are drivers of actions and conversations. Marketers need to challenge the status quo, bringing the voice of customer to the table and using an external vantage point to see what may not be apparent to others in […]