From E Commerce to S Commerce

Infographic-The-Booming-Business-of-Social-Commerce-300x266Social commerce has been the latest buzzword over the last few months but you’re still having a hard time believing that it’s a real and thriving industry? A recent report from Invesp just might change your mind. “Mobile shoppers who read product reviews on social media channels show a higher conversion rate – as much as 133% higher,” the report reads. “On a grand scale, this conversion represents billions of dollars of business worldwide.”

Social commerce is all about inspiration and product. As an early adopter of social commerce, Nordstrom started using Pinterest as a way to inspire customers and tell a visual trend story. They added the Pin It button to their website so customers could easily collect their favorite items, spreading Nordstrom Pins virally. Further catching on to the fact that Pinterest is a fabulous social network for retail curation and user wishlists, […]

Talk and Track-Simply Measured

images2Remember how we talked about social media sharing being a very individual, specific endeavor? Your stats will likely start to bear this out. The more you post, the more you’ll discover which content, timing, and frequency is right for you.

How will you know? It’s best to get a reporting tool. Most major social networks will have basic analytics built into the site; it’s just a little easier to seek and find this information from an all-encompassing dashboard. These tools can show you a breakdown of how each post performed in the important areas of views, clicks, shares, likes, and comments.

Here are some insights on what kind of social media metrics you should be paying attention to according to your strategy:

  • Consumption metrics: How many people viewed, downloaded, or listened to this piece of content?
  • Sharing metrics: How resonant is this content, and how often […]

It’s Not Just Dog vs Cat

UnknownCadillac versus BMW; Neiman Marcus versus Macy’s; Macintosh versus PC;
 it can all seem like dog versus cat. Products versus brands; which one is better in today’s world? Product marketing differentiates your products from other products. Brand marketing differentiates your customers from other customers.

In the marketing community, there is a struggle between the two schools of thought. The product folks believe the ultimate winner in every marketing battle is the better product. If this is so, the role of a company’s marketing program is to communicate the features and benefits that make a company’s product clearly superior to its competitors. It’s simple, logical and most important of all; the product school fits the facts everybody already knows.

Just ask yourself a couple of questions..what’s the best coffee? Starbucks; what’s the best energy drink? Red Bull; what’s the best smartphone? the […]

Talk and Track-What, When & Where

images2So much of the social media experience is about your individual audience and niche. What works for some industries might not work for others. That being said, there is some pretty good data and insight about where to start. Here’s what we’ve found to be good jumping off points:

  • What should you be posting? Images are ideal. The push toward visual content has plenty of anecdotal evidence. Image posts get more views, clicks, reshares, and likes than any other type of post. And it’s not even close. Now that you know what works, you can place these different types of updates into a consistent strategy. Here are the basic five types of updates we all post: links, images, quotes, reshares and plain-text updates. Use a 4:1 strategy: use one type of post four times and then the fifth post use a different type. Also consider […]

The Time is Nigh for Apple

UnknownIt’s that time of year again when that little Cupertino, Calif.-based tech company is expected to make wide-ranging and far-reaching changes to its flagship product, the iPhone, which has been updated annually since launching in 2007. Leaked images and multiple reports show there could be two iPhone 6 models—4.7 inches and 5.5 inches—that are larger than the previous version. This change—with vivid viewing—would come just as mobile ad leaders like Facebook and Twitter are selling more rich media, video and in-feed promos.

Indeed, any changes to the iPhone will affect more than 40 percent of smartphone users in the U.S., per comScore. From screen adjustment to policy changes around location tracking, there could be profound impacts on how marketers attack mobile going forward. Facebook wouldn’t discuss its strategy for larger iPhone screens, but what’s clear is that it’ll offer a different experience when […]

Talk and Track- Speak Out

images2Now that you have chosen your networks and filled out your profiles, it’s time to start sharing, right? Not quite! Your leap into social media will be more focused and more on point if you come up with a voice and tone for your content. To start, branding is your identity. It is who you are and how the world sees your company. Great branding will lead to increased success, more so than just running a smooth but quiet operation. You can be the best little widget company in the world, however if no one knows you are there or if you cannot “speak” to the markets correctly, then you will be lost in the sea of noise. Ensure against this by having a strategy in place that focuses on the core values of your company.

Your brand voice is literally the […]

The Rise of the “Inner-Net”

images 1Keeping track of your emails and staying on top of your calendar is hard enough, but for American software developer Chris Dancy, life doesn’t feel complete without several hundred data sets about his life being fed to him simultaneously at all times. Mr. Dancy has a plethora of wearable technology on his person at all times, including a Pebble smartwatch and Google Glass to a BodyMedia armband and Blue heart rate monitor.

His home is also hooked up with numerous sensors for products such as the smartphone-controlled Hue lighting system and a Beddit mattress cover, which collects data on his sleep. The dedicated technophile also tracks the progress of his two dogs by collecting data on their daily activities via pet GPS system, Tagg.

Dancy is the ultimate example of two revolutions underway in tech: the Internet of Things (smart thermostats, […]

Talk and Track -Put Your Best Profile Forward

images2Now that you have decided what social media outlets to use, let’s examine the keys to a good profile. Think of your profile as a landing page for your brand. This landing page is possibly the first encounter that someone is going to have with your brand, and you will want that first impression to be golden and make the visitor want to know more about you. A complete profile shows professionalism, cohesive branding, and a signal to visitors that you’re serious about engaging.

Profiles will require two parts, visuals and text:

For visuals, aim for consistency and familiarity between the outlets you use on social media. Your avatar on Twitter matches your avatar on Facebook. Your cover photo on Google+ is similar to your cover on LinkedIn. To create these images, you can consult a social media image size chart that will show you […]

Get Drenched

alsimagesIt’s the dream of every marketer: to create a product, a video, or an idea that “goes viral” and becomes instantly recognizable. Some claim the phenomenon is more art than science. According to a study by the Content Marketing Institute and MarketingProfs, 60% of B2C marketers plan to increase their content marketing budget this year. The most recent success story: the ALS ice bucket challenge. If you somehow haven’t seen it on your Facebook feed (or on Good Morning America or the Today show), here’s how the challenge works: People post videos of themselves dumping buckets of ice water over their heads to raise awareness and donations for ALS (Lou Gehrig’s disease); they then challenge friends to dump water on themselves or donate $100 to the cause. The campaign is raising awareness and funds to fight a debilitating disease. […]

Talk and Track -How To Do Social Media

images2Today and for the next few Thursdays, we will be mapping out a social media plan from scratch. If we view this plan like a road trip, start out by pointing yourself in the right direction, then choose the way you’re going to get there, check in regularly to make sure you’re on track, and have some fun along the way. And no matter where you are on the trip, it’s always wise to stop and think to gain a new perspective.

When you first begin you need to think about which social media sites you should use. That can be a challenging and overwhelming task in the rapidly expanding social media world. Seems like you get the hang of one platform and boom, something changes or something new is on the scene.

Social media is as homogenous from network to network as soda pop is […]