Now that you have chosen your networks and filled out your profiles, it’s time to start sharing, right? Not quite! Your leap into social media will be more focused and more on point if you come up with a voice and tone for your content. To start, branding is your identity. It is who you are and how the world sees your company. Great branding will lead to increased success, more so than just running a smooth but quiet operation. You can be the best little widget company in the world, however if no one knows you are there or if you cannot “speak” to the markets correctly, then you will be lost in the sea of noise. Ensure against this by having a strategy in place that focuses on the core values of your company.
Your brand voice is literally the […]