Go to Waffle House, of course. This Sunday Bubba Watson, a southern born boy, won his second U.S. Masters title in three years. At 3:52 PM on Sunday, Waffle House tweeted at Watson, “We got your grilled cheese waiting on you @bubbawatson! Way to go!!!”
Genius in the making for any marketer!
Lo and behold, Watson took them up on it. Later that evening at 10:39 PM, Watson tweeted out an image of himself at a Waffle House restaurant location along with the caption, “Champ dinner @WaffleHouse! #hashbrowns #covered,” to his 1.14 million followers. Watson’s tweet has gotten more than 12,520 retweets and more than 15,580 favorites so far; and unsurprisingly Waffle House is enjoying some nice social media buzz from the shoutout. Waffle House not only retweeted Watson’s tweet, but has been retweeting the outpouring of tweets praising Waffle […]