Talk and Track- Speak Out

images2Now that you have chosen your networks and filled out your profiles, it’s time to start sharing, right? Not quite! Your leap into social media will be more focused and more on point if you come up with a voice and tone for your content. To start, branding is your identity. It is who you are and how the world sees your company. Great branding will lead to increased success, more so than just running a smooth but quiet operation. You can be the best little widget company in the world, however if no one knows you are there or if you cannot “speak” to the markets correctly, then you will be lost in the sea of noise. Ensure against this by having a strategy in place that focuses on the core values of your company.

Your brand voice is literally the […]

The Rise of the “Inner-Net”

images 1Keeping track of your emails and staying on top of your calendar is hard enough, but for American software developer Chris Dancy, life doesn’t feel complete without several hundred data sets about his life being fed to him simultaneously at all times. Mr. Dancy has a plethora of wearable technology on his person at all times, including a Pebble smartwatch and Google Glass to a BodyMedia armband and Blue heart rate monitor.

His home is also hooked up with numerous sensors for products such as the smartphone-controlled Hue lighting system and a Beddit mattress cover, which collects data on his sleep. The dedicated technophile also tracks the progress of his two dogs by collecting data on their daily activities via pet GPS system, Tagg.

Dancy is the ultimate example of two revolutions underway in tech: the Internet of Things (smart thermostats, […]

Talk and Track -Put Your Best Profile Forward

images2Now that you have decided what social media outlets to use, let’s examine the keys to a good profile. Think of your profile as a landing page for your brand. This landing page is possibly the first encounter that someone is going to have with your brand, and you will want that first impression to be golden and make the visitor want to know more about you. A complete profile shows professionalism, cohesive branding, and a signal to visitors that you’re serious about engaging.

Profiles will require two parts, visuals and text:

For visuals, aim for consistency and familiarity between the outlets you use on social media. Your avatar on Twitter matches your avatar on Facebook. Your cover photo on Google+ is similar to your cover on LinkedIn. To create these images, you can consult a social media image size chart that will show you […]

Get Drenched

alsimagesIt’s the dream of every marketer: to create a product, a video, or an idea that “goes viral” and becomes instantly recognizable. Some claim the phenomenon is more art than science. According to a study by the Content Marketing Institute and MarketingProfs, 60% of B2C marketers plan to increase their content marketing budget this year. The most recent success story: the ALS ice bucket challenge. If you somehow haven’t seen it on your Facebook feed (or on Good Morning America or the Today show), here’s how the challenge works: People post videos of themselves dumping buckets of ice water over their heads to raise awareness and donations for ALS (Lou Gehrig’s disease); they then challenge friends to dump water on themselves or donate $100 to the cause. The campaign is raising awareness and funds to fight a debilitating disease. […]

Talk and Track -How To Do Social Media

images2Today and for the next few Thursdays, we will be mapping out a social media plan from scratch. If we view this plan like a road trip, start out by pointing yourself in the right direction, then choose the way you’re going to get there, check in regularly to make sure you’re on track, and have some fun along the way. And no matter where you are on the trip, it’s always wise to stop and think to gain a new perspective.

When you first begin you need to think about which social media sites you should use. That can be a challenging and overwhelming task in the rapidly expanding social media world. Seems like you get the hang of one platform and boom, something changes or something new is on the scene.

Social media is as homogenous from network to network as soda pop is […]

Are You A SnapMaster?

images1It is no surprise that brands are increasingly turning towards Snapchat, with comScore reporting an increase of nearly 170 percent in the number of multi platform unique visitors between June 2013 and June 2014 — from over 10 million to nearly 27 million. The introduction last year of the stories feature, which lets users stitch together a narrative of photos or videos that lasts 24 hours, and, most recently, the geo-tag feature has made it all the more attractive.

Burger King is the latest brand to take a bite of Snapchat, six months after rival McDonald’s joined the platform. The content of these photo and video snaps as well as snap stories ranges from promotion deals to new-product announcements, behind-the-scenes campaign peeks and even brand stories, quizzes and trivia. Brands also don’t shy away from getting very visual and creative, thanks […]

Get A Social Life

images2Social media is not a fad. It’s essential. Just as your customers rely on the phone and email, they rely on social media. It’s where you connect. To believe otherwise can limit and threaten the growth of your business or career. Although doubters will always exist and the sites we use will continue to change, social media isn’t just a passing fad for business – and there’s data to prove it.

Check out this eye opening data:

  • 92% of marketers agree that social media is important for their business and has generated more exposure.
  • 72% of marketers are using social media to develop loyal fans and gain marketplace intelligence.
  • More than half of marketers who’ve been using social media for at least three years report it has improved sales.
  • 74% of marketers who spend 40+ hours using social media per week earn new business through their […]

Gen Z: Connected From Birth

1C726F9D-AAA9-4F12-883B-776ADDF5BF85Generation Z is a highly diverse, social generation who have grown up in the digital age. While there is no consensus on their exact demographic, they range in age from teens to early twenties and are often referred to as digital natives. Generation Z, which already comprises a full 25.9 % of all Americans, eclipsing even the Boomers, has already been coined the most disruptive generation in modern history. Instead of waiting for ideas to filter through the generations that came before, Generation Z-ers are tastemakers — often before they’re out of elementary school. Social media has demolished all barriers to communicating about brands and products. If you can write, you can share, and Generation Z is all about sharing. To this end, brands must talk the talk. Every message must be authentic and engaging with consistent content created […]


imagesMarketing is about reaching consumers to invoke a change in their behavior, giving them a call to action. It’s crucial to be where people are engaging and spending time. Last year mobile media consumption surpassed online for the first time with more than 100 million daily active users, 1.6 billion daily likes, and 20 billion shared photos. And if you’re looking to target millennials, the numbers are even better: With 42% penetration of millennial smartphone users, they spend more than an astounding 439 minutes per month on the platform, according to comScore Mobile Trends 2014.

While Instagram is one of the fastest growing apps, it is also surprisingly one of the most underutilized by marketers. So how does Instagram stack up against other social platforms, especially those that have been around longer:

  • It’s not just […]