Get Drenched

alsimagesIt’s the dream of every marketer: to create a product, a video, or an idea that “goes viral” and becomes instantly recognizable. Some claim the phenomenon is more art than science. According to a study by the Content Marketing Institute and MarketingProfs, 60% of B2C marketers plan to increase their content marketing budget this year. The most recent success story: the ALS ice bucket challenge. If you somehow haven’t seen it on your Facebook feed (or on Good Morning America or the Today show), here’s how the challenge works: People post videos of themselves dumping buckets of ice water over their heads to raise awareness and donations for ALS (Lou Gehrig’s disease); they then challenge friends to dump water on themselves or donate $100 to the cause. The campaign is raising awareness and funds to fight a debilitating disease. […]

Talk and Track -How To Do Social Media

images2Today and for the next few Thursdays, we will be mapping out a social media plan from scratch. If we view this plan like a road trip, start out by pointing yourself in the right direction, then choose the way you’re going to get there, check in regularly to make sure you’re on track, and have some fun along the way. And no matter where you are on the trip, it’s always wise to stop and think to gain a new perspective.

When you first begin you need to think about which social media sites you should use. That can be a challenging and overwhelming task in the rapidly expanding social media world. Seems like you get the hang of one platform and boom, something changes or something new is on the scene.

Social media is as homogenous from network to network as soda pop is […]

Are You A SnapMaster?

images1It is no surprise that brands are increasingly turning towards Snapchat, with comScore reporting an increase of nearly 170 percent in the number of multi platform unique visitors between June 2013 and June 2014 — from over 10 million to nearly 27 million. The introduction last year of the stories feature, which lets users stitch together a narrative of photos or videos that lasts 24 hours, and, most recently, the geo-tag feature has made it all the more attractive.

Burger King is the latest brand to take a bite of Snapchat, six months after rival McDonald’s joined the platform. The content of these photo and video snaps as well as snap stories ranges from promotion deals to new-product announcements, behind-the-scenes campaign peeks and even brand stories, quizzes and trivia. Brands also don’t shy away from getting very visual and creative, thanks […]

Get A Social Life

images2Social media is not a fad. It’s essential. Just as your customers rely on the phone and email, they rely on social media. It’s where you connect. To believe otherwise can limit and threaten the growth of your business or career. Although doubters will always exist and the sites we use will continue to change, social media isn’t just a passing fad for business – and there’s data to prove it.

Check out this eye opening data:

  • 92% of marketers agree that social media is important for their business and has generated more exposure.
  • 72% of marketers are using social media to develop loyal fans and gain marketplace intelligence.
  • More than half of marketers who’ve been using social media for at least three years report it has improved sales.
  • 74% of marketers who spend 40+ hours using social media per week earn new business through their […]

Gen Z: Connected From Birth

1C726F9D-AAA9-4F12-883B-776ADDF5BF85Generation Z is a highly diverse, social generation who have grown up in the digital age. While there is no consensus on their exact demographic, they range in age from teens to early twenties and are often referred to as digital natives. Generation Z, which already comprises a full 25.9 % of all Americans, eclipsing even the Boomers, has already been coined the most disruptive generation in modern history. Instead of waiting for ideas to filter through the generations that came before, Generation Z-ers are tastemakers — often before they’re out of elementary school. Social media has demolished all barriers to communicating about brands and products. If you can write, you can share, and Generation Z is all about sharing. To this end, brands must talk the talk. Every message must be authentic and engaging with consistent content created […]


imagesMarketing is about reaching consumers to invoke a change in their behavior, giving them a call to action. It’s crucial to be where people are engaging and spending time. Last year mobile media consumption surpassed online for the first time with more than 100 million daily active users, 1.6 billion daily likes, and 20 billion shared photos. And if you’re looking to target millennials, the numbers are even better: With 42% penetration of millennial smartphone users, they spend more than an astounding 439 minutes per month on the platform, according to comScore Mobile Trends 2014.

While Instagram is one of the fastest growing apps, it is also surprisingly one of the most underutilized by marketers. So how does Instagram stack up against other social platforms, especially those that have been around longer:

  • It’s not just […]

The Internet of (Every) Things

UnknownExperts are heralding the Internet of Things (IoT) computing phase as the next industrial revolution, estimating 50 billion connected devices and IoT solutions reaching $7.1 trillion by 2020. As well, many businesses are also beginning to realize that IoT is not just a buzzword. Rather, it’s an opportunity that is driving the next wave of innovation.

Little wonder why companies including Nest, Bosch, and Philips are already planning to tap into this promising industry. The realm of IoT is much broader and encompasses a new world of services made possible by always-on connectivity. What’s more, IoT holds the potential to dramatically change the way we do business and market consumer goods. So how do you make the most of the emerging world of IoT?

  • Achieve revenue growth with smarter marketing: Looking only at the surface, hardware is […]

Making the Most of the “App”ortunity

herothumbWhen it comes to the mobile shift, health-focused web sites are hardly immune to the trend of more traffic coming from devices. Mobile traffic to sites such as Sharecare, WebMD, Everyday Health and Health Grades, collectively, increased to 81 million from 59.6 million from a year earlier. This uptick in mobile usage suggests two things: an increased reliance on managing one’s health issues on-the-go, and an increased preference in tablet or mobile device usage.

For pharma companies, here’s why that means making mobile more of a focus in marketing and content strategies is important:

  • Mobile apps are not a passing fad.  The use of mobile apps in medicine is steadily and rapidly growing. In a recent study, mobile health technologies are becoming central to healthcare. Drivers of the new market include consumer adoption, clinical adoption, evidence of efficacy, costs of deployment, […]

From Geek to Chic

imagesBeware… those of you who are card-carrying members of the geek elite; the makers of wearable technology are turning to the fashion community for help. But in some sense, wearable tech is already fashionable, as it has over taken the world. Technology companies see wearables as an important area of growth beyond smartphones and tablets, and many are slowly realizing that if they expect people to wear those devices, they must focus as much on form as function.

“The fashion industry says quite vocally that some wearables are ugly, they’d never carry them in their stores,” Sandra Lopez, director of marketing strategy, Intel New Devices Group, said. “We know that we don’t know how to design beautiful things people want to wear.”

Today, clothing designers are increasingly embracing this trend and creating striking fashion-forward pieces that are melding fashion and technology one stitch […]