It’s that time of year when our collective imaginations are captured by ghosts and ghouls, generous helpings of candy, and adorable kids and pets in ridiculous costumes. It’s Halloween, one of the most visible and visual of the annual holidays. The Halloween season offers an excellent opportunity for brands to be creative and interactive with brand marketing. The lighthearted spooktacular holiday is a chance to produce and post themed content that resonates with audiences of all ages.
Most noted campaigns thus far for 2014 include:
- Bite-Sized Content from Oreo- For the consumer-packaged goods industry, Halloween is practically Christmas. With candy sales expected to top $2.5 billion this season, it’s clear while some pull out all the stops. A regular in the “most creative” category, Oreo, does not disappoint. Launching the The Oreo Laboratorium, the cookie brand makes adorably […]