Marketing is about reaching consumers to invoke a change in their behavior, giving them a call to action. It’s crucial to be where people are engaging and spending time. Last year mobile media consumption surpassed online for the first time with more than 100 million daily active users, 1.6 billion daily likes, and 20 billion shared photos. And if you’re looking to target millennials, the numbers are even better: With 42% penetration of millennial smartphone users, they spend more than an astounding 439 minutes per month on the platform, according to comScore Mobile Trends 2014.
While Instagram is one of the fastest growing apps, it is also surprisingly one of the most underutilized by marketers. So how does Instagram stack up against other social platforms, especially those that have been around longer:
- It’s not just […]