Now that you have decided what social media outlets to use, let’s examine the keys to a good profile. Think of your profile as a landing page for your brand. This landing page is possibly the first encounter that someone is going to have with your brand, and you will want that first impression to be golden and make the visitor want to know more about you. A complete profile shows professionalism, cohesive branding, and a signal to visitors that you’re serious about engaging.
Profiles will require two parts, visuals and text:
For visuals, aim for consistency and familiarity between the outlets you use on social media. Your avatar on Twitter matches your avatar on Facebook. Your cover photo on Google+ is similar to your cover on LinkedIn. To create these images, you can consult a social media image size chart that will show you […]