Today we celebrate Coffee Day-what Monday is not coffee day-in a number of countries around the world, including Australia, Canada, England, Norway, Sweden and the United States. A love of caffeine knows no boundaries or days for that matter.
In consideration of this momentous day, Starbucks is also kicking off a big branding campaign that won’t just highlight coffee but instead promote what happens in its stores. The company derives its brand essence from roasted coffee flavors and the ambiance of a traditional coffee house. The campaign, however, is taking a different angle by focusing on how the brand nourishes relationships. The company is seeking to show how its stores “help facilitate human connections,” said Sharon Rothstein, Starbucks’ chief marketing officer.
A new ad features a look at the everyday things that happen at Starbucks cafés around the world. The commercial, which […]