When it comes to the mobile shift, health-focused web sites are hardly immune to the trend of more traffic coming from devices. Mobile traffic to sites such as Sharecare, WebMD, Everyday Health and Health Grades, collectively, increased to 81 million from 59.6 million from a year earlier. This uptick in mobile usage suggests two things: an increased reliance on managing one’s health issues on-the-go, and an increased preference in tablet or mobile device usage.
For pharma companies, here’s why that means making mobile more of a focus in marketing and content strategies is important:
- Mobile apps are not a passing fad. The use of mobile apps in medicine is steadily and rapidly growing. In a recent study, mobile health technologies are becoming central to healthcare. Drivers of the new market include consumer adoption, clinical adoption, evidence of efficacy, costs of deployment, […]