Austin-based Whole Foods Market launched its first national advertising campaign today that will focus on quality and value. The nation’s largest natural and organic chain, with 381 domestic stores and annual sales of $13 billion will be talking the talk coast to coast. Today, an expanding array of competitors, large and small, are already emphasizing better buys and biting away at the organic giant’s market share.
This move is one piece of a five-part strategy launched this summer to transform the brand as Whole Foods looks to regain its footing. The slogan for the campaign that begins airing today: “Values matter.” Yes, that’s an intentional pun. On one level, the term value refers to price. The chain that some critics love to label “Whole Paycheck” is working hard to convince shoppers that, when all its considered, its prices can be […]