It’s the dream of every marketer: to create a product, a video, or an idea that “goes viral” and becomes instantly recognizable. Some claim the phenomenon is more art than science. According to a study by the Content Marketing Institute and MarketingProfs, 60% of B2C marketers plan to increase their content marketing budget this year. The most recent success story: the ALS ice bucket challenge. If you somehow haven’t seen it on your Facebook feed (or on Good Morning America or the Today show), here’s how the challenge works: People post videos of themselves dumping buckets of ice water over their heads to raise awareness and donations for ALS (Lou Gehrig’s disease); they then challenge friends to dump water on themselves or donate $100 to the cause. The campaign is raising awareness and funds to fight a debilitating disease. […]
Now more than ever, there is a digital expectation from your customers. They expect easy access to information when they want it, how they want it, and from wherever they are. To successfully deliver this digital expectation, it means getting to know your customer as people, not transactions, before you can drive deeper engagement. No wonder 85% of CEOs said getting closer to their customers is a top strategy, according to a recent IBM study.
Driving digital engagement takes executive vision, customer insight, flexible technologies and great employee alignment across traditionally siloed business units. One of the biggest barriers to delivering an integrated digital customer strategy has less to do with the technologies deployed, and more with aligning executives and employees around a single, shared vision.
The highest paid marketing execs also use big data to optimize customer analytics and insights and deploy […]
Experts are heralding the Internet of Things (IoT) computing phase as the next industrial revolution, estimating 50 billion connected devices and IoT solutions reaching $7.1 trillion by 2020. As well, many businesses are also beginning to realize that IoT is not just a buzzword. Rather, it’s an opportunity that is driving the next wave of innovation.
Little wonder why companies including Nest, Bosch, and Philips are already planning to tap into this promising industry. The realm of IoT is much broader and encompasses a new world of services made possible by always-on connectivity. What’s more, IoT holds the potential to dramatically change the way we do business and market consumer goods. So how do you make the most of the emerging world of IoT?
- Achieve revenue growth with smarter marketing: Looking only at the surface, hardware is […]
When it comes to the mobile shift, health-focused web sites are hardly immune to the trend of more traffic coming from devices. Mobile traffic to sites such as Sharecare, WebMD, Everyday Health and Health Grades, collectively, increased to 81 million from 59.6 million from a year earlier. This uptick in mobile usage suggests two things: an increased reliance on managing one’s health issues on-the-go, and an increased preference in tablet or mobile device usage.
For pharma companies, here’s why that means making mobile more of a focus in marketing and content strategies is important:
- Mobile apps are not a passing fad. The use of mobile apps in medicine is steadily and rapidly growing. In a recent study, mobile health technologies are becoming central to healthcare. Drivers of the new market include consumer adoption, clinical adoption, evidence of efficacy, costs of deployment, […]
Beware… those of you who are card-carrying members of the geek elite; the makers of wearable technology are turning to the fashion community for help. But in some sense, wearable tech is already fashionable, as it has over taken the world. Technology companies see wearables as an important area of growth beyond smartphones and tablets, and many are slowly realizing that if they expect people to wear those devices, they must focus as much on form as function.
“The fashion industry says quite vocally that some wearables are ugly, they’d never carry them in their stores,” Sandra Lopez, director of marketing strategy, Intel New Devices Group, said. “We know that we don’t know how to design beautiful things people want to wear.”
Today, clothing designers are increasingly embracing this trend and creating striking fashion-forward pieces that are melding fashion and technology one stitch […]