On Monday, Olive Garden, the Darden-owned restaurant chain unveiled a brand refresh. The perplexing cluster of grapes that graced Olive Garden’s logo for a decade and a half has devolved into a twiggy branch that appears to be an unfortunate shade of chartreuse. The previous tacky pseudo-script laying out the chain’s name has become a font that’s even more half-baked.
Some things are easy to change, and it’s obvious when they need changing-at least we hope so. Corporations change their logos to refresh a stagnant brand, signify new ownership, or simply to make them more relevant to changing tastes. When done correctly, a logo change can breathe new life into a brand.
But how often is a refresh or redesign of a logo too much?
Changing your logo should be a clear-headed business decision that has a […]