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3 Marketing Leadership Tips During the Pandemic

Under normal circumstances, many consumers look to marketers and influencers to provide guidance through social, economic, and social challenges. As a marketing leader, your success in delivering these services depends on how you handle the basics. For instance, how do you communicate internally with your own people?  Does every member of the team understand what’s…

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5 Tips for Hyper-Optimizing Your SEO!

Search Engine Optimization (SEO) is a crucial part of ensuring your business’s success, particularly if you strive to dominate through digital channels. Unfortunately, SEO is a rather complex matter, with many experts deeming it both an ‘art’ and a ‘science’—never mind the fact that it’s constantly evolving and requires regular, consistent attention. It’s because of…

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Brockmans Premium Gin Grows an International Audience Using AI

In the marketing world, advanced technology has always been a game changer, and we’re now able to partner with Beehive AI, an artificial intelligence company in a way that takes consumer-facing branding to a new level. Premium brands are discovering the incredible wealth of potential that emerges when you use AI-powered martech to accelerate brand awareness…

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5 Steps to Creating a Marketing Leadership Development Program

Marketing management roles require skills to guide multiple team members in the right direction by understanding their capabilities and strategize to execute the company’s strategic vision. The key to performing well in any management role is to undergo leadership training. A leadership development program is an efficient and cost-effective way to induce leadership excellence into…

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Top Tips for Transformational Marketing in 2021

What’s going to happen to the economy in 2021? That’s a critical, top-of-mind question for business leaders right now. Now that we’re in the fourth quarter of 2020, there are still many unknowns hanging like threatening storm clouds over growth plans for the coming year. A recent article in Forbes outlined three scenarios for the…

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5 Ways Cloud Computing Helps You Succeed

Though the idea of “The Cloud” can feel almost celestial, as if data were flowing in a river above your head, it in reality refers to earth-bound centralized storage warehouses built for the safekeeping of huge amounts of data from remote devices. But these warehouses are exceedingly safe, accessible, high-tech, and responsive to consumer demand.…

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Election Day: Does Marketing (Still) Matter?

Ten years ago, I wrote an article on elections and marketing. Given the unusual set of circumstances accompanying this year’s presidential election, I thought I would revisit this idea. So, does marketing still have an impact on who wins, even with a global pandemic and the rise of out-of-control adversarial partisanship? Well, yes it does. More…

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Announcement: TopRight Welcomes Natalie Ross to the Team

TopRight has chosen to bring Natalie Ross onto the team as partner. The folks at TopRight can’t wait to work with her—and can’t wait to show clients what she can do. “I am thrilled to be joining TopRight!” said Natalie. “I’m excited to bring my branding superpowers to the firm and to be working alongside…

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Announcement: Karen Gold Becomes TopRight Creative Director

Karen Gold has been selected to be TopRight’s new creative director. Congratulations to her, and to the whole TopRight team! As the former designer and creative director for an elite group of well-respected marketing firms, Karen easily emerged as the ideal choice from what was an extremely competitive application cohort. She has the right experience,…

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A New Era of Corporate Social Responsibility

This article was cowritten by Matt Fisher of 4thRight Partners. TopRight and 4thRight Partners will be cohosting a webinar on October 21st on the issue of CSR strategy. Sign up here! When a brand finds itself on the wrong side of a hot-button social issue, its communications team tends to fly into crisis mode. The…

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