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Free Preview of HBR’s ‘Strategic Analytics’

Organizations today are eager to reap the rewards of data and analytics. They want to learn about their customers by gathering vast amounts of data, to use that information to make better products and rise above the competition, and to enlist machine-learning algorithms to create new opportunities and improve performance. Yet, despite their efforts, many…

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Strategic Analytics (feat. Dave Sutton)

Strategic Analytics is Harvard Business Review’s latest volume of essays by some of the best minds in modern marketing. The compilation includes an article by Dave Sutton on how analytics helped retailer Vineyard Vines stitch together success and win over customers.  Dave shares the detailed research and analytic strategies that sent that little pink whale…

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Marketing, Interrupted

No one wants to be interrupted. Or ‘talked at.’ Or ‘sold to.’ We seek authentic. We expect relevant. And we want it only when we are good and ready for it. This calls for marketing to make a change: a change in how customers understand you, engage with you, and experience you.  No longer is the…

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Transformational Marketing: Moving to the TopRight

Remember this? Even if you didn’t catch the 2009 MTV Video Music Awards live, you’ve probably seen this ‘infamous’ moment on YouTube – and the Kanye Interrupts videos it inspired.  Taylor Swift barely had a chance to accept her award for Best Female Video when Kanye West rushed the stage, grabbed the microphone out of the startled…

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The Birth of a Killer Platform

Does the introduction of Apple’s iPad mark the arrival of yet another consumer electronics fad or does it signal the beginning of a transformative era for business computing? With over three million units sold in the first quarter after launch, the iPad is clearly a consumer adoption success of unprecedented proportion. However, if the iPad…

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Enterprise Marketing Management

Enterprise Marketing Management is the manifesto for the New Science of Marketing. It gives marketing managers of any company the tools and know-how to create nothing less than a marketing revolution. The revolution is marketing that works, marketing that sells. Building on the principles laid out by marketing guru Sergio Zyman’s The End of Marketing…

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EMM Now Available in Japanese!

The Japanese version of Enterprise Marketing Management has been published in partnership with Eiji Press and Hakuhodo (one of the largest agency groups in Japan). Please email Masaki Hatano at Hakuhodo in Tokyo to get a copy. In the meantime, here’s the translation of Phil Kotler‘s endorsement on the front cover of EMM: “Marketing, which…

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Reengineering the Corporation

The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance improvements. This book leads readers through the radical redesign of a company’s processes, organization, and culture to achieve a quantum leap in performance. Michael Hammer and James Champy have updated…

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Discipline of Market Leaders

Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your…

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Competitive Strategy

Michael E. Porter’s Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity — like all great breakthroughs — Porter’s analysis of industries capt ures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic…

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Marketing ROI

Marketing ROI (Return on Investment) is today’s key business tool for measuring how effectively money was spent–yet few marketing managers receive any ROI training at all.Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an…

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CRM Unplugged

Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices. Get your…

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