Skip to content

Gearing Up for an Expanding Gig Economy

The gig economy has transformed the business landscape significantly, and many of it biggest impacts continue to grow. Employers have access to a global pool of talent. Businesses benefit through lower costs and increased productivity. Freelancers benefit through a better work-life balance, improved work environment, and access to better employment opportunities. It’s the win-win nature…

Read More

The 4 Cs of Enlightened e-Commerce Delivery

Did you know that loyal customers are 25% more profitable for brands than new converts? It actually costs five times more to attract a new customer to an unfamiliar brand than to get a loyal consumer to make a purchase. The lesson here? It’s absolutely vital to optimize customer satisfaction when it comes to eCommerce…

Read More

3 Big Reasons Online Reviews Matter in Ecommerce

According to JobsInMarketing, the 95% of online shoppers who seek out reviews before placing an order are looking for things like details of quality, pricing, and what amounts to a dividend of “social validation.” Any business can turn this phenomenon to its advantage. For instance, if you manage to associate just five reviews to your…

Read More

7 Tips for Nonprofits to Reach Millennials

The millennial generation is an 80-million strong group born between 1982 and 2000, and it already exceeds the baby boomers in size and influence. They are now the largest generation in the workforce and the largest force in philanthropic and cause-related efforts in the US. So, no matter what the goal of your nonprofit is…

Read More

Digital Marketing Trends You Need to Pay Attention to Now!

According to Internet Live Stats, over four billion people are online today. That’s more than half of the world’s population. In light of this, most businesses have made establishing an online presence a top priority. From engaging users on social media to deploying sophisticated email lead nurturing strategies, brands use a multitude of digital marketing…

Read More

12 Business Models Explained—Using Coffee Metaphors

Marketers learn a target market inside and out by developing personas and customer journey stages, which help to further explicate who their audience really is. A lot of critical questions are answered by doing this preliminary work: Where does the customer get information? What does he or she aspire to? What hesitations do they have…

Read More

Navigating the Customer Buyway

As marketers and salespeople, we all love the moment when we close the deal. It’s exciting. It’s energizing. It marks a point of completion for what may have been a lengthy and difficult process. That said, the actual booking of a sale or completion of a transaction tells you very little about the health of…

Read More

3 Ways to Ensure Brand Safety & Customer Security

The statistics for data theft, online fraud and cybercrime make for disturbing reading.  It seems that every day we learn that another business has been hacked and sensitive financial and customer information has been put at risk on the “dark web.” The government may not be ready to regulate Facebook’s data security and privacy practices,…

Read More

6 Tips to Succeed with Email Marketing

We’ve all been bombarded with nightmare emails. They typically fall into two categories. The boring marketing email (that you didn’t opt-in for) that creates a distracting level of background noise in your inbox. Then there is the seemingly desperate yet uninformed, interruptive sales rep who knows exactly what you need and only needs 15-20 minutes…

Read More