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Artificial Intelligence Is Now

Today, we still think of artificial intelligence (AI) as the technology of tomorrow—and that makes me worry that many of us aren’t paying close enough attention to the incredible leaps happening in the field. In truth, AI has already started to transform life—and marketing—as we know it. The adoption of AI is right now bringing…

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TopRight Makes the Inc. 5000—Again!

Twice in a row! TopRight made the prestigious Inc. 5000 list of the nation’s fastest growing companies in 2020. (See last year’s ranking here.) Our new CEO Bill Fasig says: “We are delighted to be recognized and included in the Inc. 5000 for the second consecutive year. TopRight’s continued growth and success is based on…

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The 6 Laws of Zero

My former CSC Index colleague, Chunka Mui, has published a fascinating article in Forbes this month. In it, he details how the six “Laws of Zero” will guide us in designing and building a grand world for our children and their kids by the year 2050. These six key drivers of humanity’s progress—computing, communications, information, energy,…

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Crisis is the Mother of Invention

Businesses have been forced to rapidly innovate in order to attract, develop, delight and retain customers during the COVID-19 pandemic. Many of those adaptations may not only save businesses but also open new paths for growth and innovation. Recently, I was on a panel of UVA alumni experts for a conversation about how crisis is…

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Announcement: Bill Fasig Promoted to CEO of TopRight

After eight years with the company, Bill Fasig will be taking the position of Chief Executive Office at the influential Atlanta-based consultancy firm. “Bill has always impressed me deeply with his talents and capabilities in leading our largest clients,” said Dave Sutton, TopRight Founder and Chairman. “I see this change as the basis for the…

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TopRight Ranked One of the Best Social Media Firms

To add to our bevy of 2019 awards, for which the TopRight team is incredibly grateful, it looks like we’re starting off the spring of 2020 with yet another fantastic accolade! This one is from The Manifest, and sees TopRight at second place out of 20 for “Best Social Media Marketing Agencies in Atlanta.” It’s…

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Free Preview of HBR’s ‘Strategic Analytics’

Organizations today are eager to reap the rewards of data and analytics. They want to learn about their customers by gathering vast amounts of data, to use that information to make better products and rise above the competition, and to enlist machine-learning algorithms to create new opportunities and improve performance. Yet, despite their efforts, many…

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A TopRight Statement for Our Clients and Friends

In a time of public crisis, when little is known and what we do know seems to change every day, it’s our friends, supporters, and clients that sustain us here at TopRight. In so many ways, we depend on you as much as you depend on us. So thank you for being there not just…

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TopRight Ranked Among the World’s Best B2B Service Providers

TopRight has been providing high-quality consulting services since 2006. We’ve brought our transformative approach to marketing to huge companies like Boeing, Delta, and Coca-Cola. We believe that traditional marketing is fundamentally outdated and broken—consumers increasingly want authenticity, empathy, and substance, not repetitive messaging or trite soundbites. At TopRight, we excel at interweaving storytelling, strategy, and…

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TopRight Receives UpCity Award for Local Excellence!

The TopRight team is delighted to announce that we’ve been selected by the UpCity committee for recognition for local excellence in Atlanta! This year, UpCity’s Local Excellence Awards recognize the best B2B service providers in the metro Atlanta area. The awards celebrate the best of the best of service providers, selecting for an elite group…

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TopRight Makes Prestigious Inc. 5000 List for 2019

One of the most prestigious business rankings in the nation—the Inc. 5000—has listed TopRight as one of the most successful privately owned small companies in the USA. “TopRight is honored to be recognized by Inc.,” says TopRight founder and CEO Dave Sutton. “Our proprietary 3S (story, strategy and systems) approach has created tremendous value for…

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The TopRight Team Welcomes Bill Price

The TopRight team has a new member—Bill Price. He’ll be a partner in charge of TopRight’s systems practice, working on aligning client brands with the right digital and hi-tech platforms to boost revenue, expand brand recognition, and rock your ROI. Bill has had a long career working for name brands like Coca-Cola, Delta, Procter &…

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