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20 Transformational Quotes on Marketing

Transformation is the new movement in marketing and it is challenging the status quo…. Ahem, Not that I’m taking any credit 🙂 But it happens to be true that I’ve been working the transformational beat for fifteen years. Using story, strategy, and systems, I’ve helped C-suite execs utterly transform failing businesses into top moneymakers. Starting…

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New Book: Marketing, Interrupted Speaking Engagement

I recently spoke at the Atlanta eCommerce Forum on how to achieve more relevant, timely, and effective strategies for marketers, leaders, and executives. Marketing is fundamentally broken, and traditional marketing methods are no longer effective. That’s why I wrote my book Marketing, Interrupted. Today, consumers are bombarded with thousands of messages every day. These interruptive messages…

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10 Insights from Marketers Leading Change

The Transformational Marketer Interview Series features short video discussions with leaders that drive change in their industries, business models, and organizations.  To successfully transform marketing efforts and to generate remarkable results for your business, it takes strong leadership to take charge; these leaders drive the company-wide transformation. We have taken the interviews featuring TopRight’s COO…

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How to Create an Epic Personal Brand Story

Have you ever noticed when you ask someone to tell their personal story, they immediately launch into where they work or what they do for their profession? A personal brand story is more than what you do for a living. It speaks to who you are and what you represent—it speaks to the core of…

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7 Skills Transformational CMOs Must Possess

In the age of disruption, marketing leaders can no longer rely on “the way it’s always been done.” As markets change and customer expectations evolve, CMOs must change and evolve with them. Organizational restructuring, cross-department collaboration, cohesive digital strategies and systems—these responsibilities fall to the CMO. To make transformation seamless, CMOs must possess a very…

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Why Does Your CEO’s Story Matter?

Let the CMO and the marketing team figure out the story. Right? Many CEOs don’t spend much time thinking about their brand story. As a CEO, it’s easy to get caught up in the day to day fires that need fighting—it’s why we hire a marketing team. We talk about the 6-Second brand story often at TopRight…

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Marketing as a Service: Buzzword or New Reality

Aerial view of a group of three marketers working together at a desk.

We’ve all been there. The moment you think you’ve mastered marketing technology and you’ve got your stack all figured out, there’s a strategic shift, or a new platform or product disrupting the industry. The proliferation of different marketing technologies can be maddening. The number of niche use cases that are evolving within the MarTech community…

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20 Transformational Quotes on Change Management

In the age of disruption, businesses live and die by their ability to adapt. Agility and adaptability have become catchy buzz words to get to the point of what businesses need to do – change. “But I’m changing all day long” you might say…The question is to what end. Change must help us adapt effectively – to…

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How to Unleash the Power of Transformational Marketing-as-a-Service

Marketing leaders are facing the hard reality that they lack necessary resources to execute transformational change. Are you in the 96 percent of CMOs that agree marketing is being asked to do things it has never had to do before? Marketers are outside of their comfort zones and many are realizing they desperately need resources and expertise…

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How to Create a Remarkable Personal Brand Story

Imagine tasting a freshly baked brownie by Martha Stewart. Now, imagine Snoop Dogg offering you a freshly baked brownie. via GIPHY What comes to mind when you think of each one? Chances are that each scenario represents different things in not only your mind but that of others too. This is the power of a personal brand.…

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8 Common Mistakes When Expanding Into Emerging Markets

Marketers in North America are under tremendous pressure to find ways to “grow elsewhere” and to deliver successful emerging market penetration plans and associated marketing strategies. The Weber-Stephen company was facing what seemed to be an incredibly difficult task: successfully launching their classic outdoor barbecue grills in India. The iconic “Weber Kettle” had no local…

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