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The Big Data Boom

Sinclair Oil Corporation

Business leaders today often refer to the growing demand for Big Data as the new oil boom. In truth, right now data may be more valuable than black gold, especially to marketers. In helping to transform marketing, data is used for everything from targeted advertising to user profiling. It’s tremendously valuable because it generates actionable…

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Creating Killer Marketing Plans for Law Firms

A killer marketing plan is essential in bringing in new clients and generating incremental billings for a law firm. Like a good defense attorney develops a deliberate plan before heading into the courtroom to defend a client, a law firm needs a deliberate, step-by-step marketing plan to succeed. Some lawyers may think that their law…

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20 Transformational Quotes on Marketing

Transformation is the new movement in marketing and it is challenging the status quo…. Ahem, Not that I’m taking any credit 🙂 But it happens to be true that I’ve been working the transformational beat for fifteen years. Using story, strategy, and systems, I’ve helped C-suite execs utterly transform failing businesses into top moneymakers. Starting…

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The Importance of Click Forensics in Transforming Marketing

Despite being one of the oldest tricks in the digital marketing book, pay-per-click advertising, or “PPC” for short, is still one of the most widely used digital marketing tactics. With more advertising networks and a wider audience to tap into, PPC ads are perfect for both gaining exposure and converting your target audience into paying…

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Protecting Your Brand Reputation in a Time of Crisis

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” — Benjamin Franklin Ben Franklin nailed it. And in times of crisis, it is even easier to fall into this trap. According to a recent 12-country study, 71% of people say they will stop trusting brands that…

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The 4 Cs of Enlightened e-Commerce Delivery

Did you know that loyal customers are 25% more profitable for brands than new converts? It actually costs five times more to attract a new customer to an unfamiliar brand than to get a loyal consumer to make a purchase. The lesson here? It’s absolutely vital to optimize customer satisfaction when it comes to eCommerce…

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From Self-Isolation to Self-Improvement

This period of self-isolation has brought about mixed feelings. While the world struggles, those of us at home can only pray for the well-being of others and show gratitude for our own. Still, staying at home is a challenge in itself. Remaining confined to one space is not easy, and it is imperative to find…

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Crucial Tips for Working from Home

Working remotely is one of the latest workplace trends being adopted on a large scale. Not only does remote work keep your employees happy, but it allows them to pick the setting in which they feel most productive. When employees are equipped with the right tools to get their job done, they can make their…

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7 Finance Tips All Marketing Teams Need NOW

In the current “batten-down-the-hatches” COVID-19 environment, in which marketing investments are under greater scrutiny and marketers are held accountable to so much more, it’s time to focus on the relationship between marketing and finance. If you’re a marketer, you need to be aware, especially in today’s climate, that the ties between them are more important…

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5 Tips for Getting Top Talent in Troubled Times

As we make our way through this period of uncertainty, when what we know about the crisis seems to change every day, we will all have the tendency to fall back on those reliable personal relationships that we know won’t fail us. The same goes for business.  Regardless of how operationally and financially prepared you…

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Crisis! The 7 Steps to Returning to Normal

In a time of what seems to be cultural volatility with the added destabilizer of a coronavirus (COVID-19) outbreak thrown in, you should at least be considering the importance of having your own “crisis plan” locked and loaded. Don’t have one yet? No worries. Most small-to-medium sized brands probably don’t. But any business, regardless of…

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3 Big Reasons Online Reviews Matter in Ecommerce

According to JobsInMarketing, the 95% of online shoppers who seek out reviews before placing an order are looking for things like details of quality, pricing, and what amounts to a dividend of “social validation.” Any business can turn this phenomenon to its advantage. For instance, if you manage to associate just five reviews to your…

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