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3 Marketing Leadership Tips During the Pandemic

Under normal circumstances, many consumers look to marketers and influencers to provide guidance through social, economic, and social challenges. As a marketing leader, your success in delivering these services depends on how you handle the basics. For instance, how do you communicate internally with your own people?  Does every member of the team understand what’s…

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5 Tips for Hyper-Optimizing Your SEO!

Search Engine Optimization (SEO) is a crucial part of ensuring your business’s success, particularly if you strive to dominate through digital channels. Unfortunately, SEO is a rather complex matter, with many experts deeming it both an ‘art’ and a ‘science’—never mind the fact that it’s constantly evolving and requires regular, consistent attention. It’s because of…

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5 Steps to Creating a Marketing Leadership Development Program

Marketing management roles require skills to guide multiple team members in the right direction by understanding their capabilities and strategize to execute the company’s strategic vision. The key to performing well in any management role is to undergo leadership training. A leadership development program is an efficient and cost-effective way to induce leadership excellence into…

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Top Tips for Transformational Marketing in 2021

What’s going to happen to the economy in 2021? That’s a critical, top-of-mind question for business leaders right now. Now that we’re in the fourth quarter of 2020, there are still many unknowns hanging like threatening storm clouds over growth plans for the coming year. A recent article in Forbes outlined three scenarios for the…

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5 Ways Cloud Computing Helps You Succeed

Though the idea of “The Cloud” can feel almost celestial, as if data were flowing in a river above your head, it in reality refers to earth-bound centralized storage warehouses built for the safekeeping of huge amounts of data from remote devices. But these warehouses are exceedingly safe, accessible, high-tech, and responsive to consumer demand.…

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6 Tips for Marketing Project Success

Everyday marketing operations can be daunting, stressful, and overwhelming at the same time, especially if you’re still using traditional methods, like spreadsheets and paper job jackets to track things. If you want to attain successful business outcomes with your marketing, there are a few essential things you must do to complete projects successfully.  So today,…

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Six Rules for Marketing Mastery

In the current economic straits, with high volatility and public health concerns still very much on people’s minds, the task of measuring your marketing success can sometimes take a back seat. I’m here to remind you that remaining ruthlessly consistent with it, even in a remarkably difficult era, is of the utmost importance especially now.…

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The Big Data Boom

Sinclair Oil Corporation

Business leaders today often refer to the growing demand for Big Data as the new oil boom. In truth, right now data may be more valuable than black gold, especially to marketers. In helping to transform marketing, data is used for everything from targeted advertising to user profiling. It’s tremendously valuable because it generates actionable…

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Creating Killer Marketing Plans for Law Firms

A killer marketing plan is essential in bringing in new clients and generating incremental billings for a law firm. Like a good defense attorney develops a deliberate plan before heading into the courtroom to defend a client, a law firm needs a deliberate, step-by-step marketing plan to succeed. Some lawyers may think that their law…

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20 Transformational Quotes on Marketing

Transformation is the new movement in marketing and it is challenging the status quo…. Ahem, Not that I’m taking any credit 🙂 But it happens to be true that I’ve been working the transformational beat for fifteen years. Using story, strategy, and systems, I’ve helped C-suite execs utterly transform failing businesses into top moneymakers. Starting…

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The Importance of Click Forensics in Transforming Marketing

Despite being one of the oldest tricks in the digital marketing book, pay-per-click advertising, or “PPC” for short, is still one of the most widely used digital marketing tactics. With more advertising networks and a wider audience to tap into, PPC ads are perfect for both gaining exposure and converting your target audience into paying…

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Protecting Your Brand Reputation in a Time of Crisis

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” — Benjamin Franklin Ben Franklin nailed it. And in times of crisis, it is even easier to fall into this trap. According to a recent 12-country study, 71% of people say they will stop trusting brands that…

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