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Posts by Dave Sutton

Election Day: Does Marketing (Still) Matter?

Ten years ago, I wrote an article on elections and marketing. Given the unusual set of circumstances accompanying this year’s presidential election, I thought I would revisit this idea. So, does marketing still have an impact on who wins, even with a global pandemic and the rise of out-of-control adversarial partisanship? Well, yes it does. More…

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6 Tips for Marketing Project Success

Everyday marketing operations can be daunting, stressful, and overwhelming at the same time, especially if you’re still using traditional methods, like spreadsheets and paper job jackets to track things. If you want to attain successful business outcomes with your marketing, there are a few essential things you must do to complete projects successfully.  So today,…

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Modern Tech Is Transforming Your Wine

Many industries are struggling during the COVID-19 pandemic, but winemakers certainly aren’t one of them. Research by Mordor Intelligence indicates that the global wine market is enjoying a CAGR of 5.8%. A marked increase in the number of companies producing wine in China, India, and Japan, as well as increasing demands for new varieties (such…

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How Do You Do, Fellow Kids?

In January, Planters decided it was a grand idea to kill off its century-old mascot, Mr. Peanut, in a weird and much-maligned TV spot. Most people found this piece of marketing confusing or just an overall bad idea. It was extremely unpopular—yet little did we know that Planters was only getting started. In an equally…

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Six Rules for Marketing Mastery

In the current economic straits, with high volatility and public health concerns still very much on people’s minds, the task of measuring your marketing success can sometimes take a back seat. I’m here to remind you that remaining ruthlessly consistent with it, even in a remarkably difficult era, is of the utmost importance especially now.…

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The Big Data Boom

Sinclair Oil Corporation

Business leaders today often refer to the growing demand for Big Data as the new oil boom. In truth, right now data may be more valuable than black gold, especially to marketers. In helping to transform marketing, data is used for everything from targeted advertising to user profiling. It’s tremendously valuable because it generates actionable…

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Creating Killer Marketing Plans for Law Firms

A killer marketing plan is essential in bringing in new clients and generating incremental billings for a law firm. Like a good defense attorney develops a deliberate plan before heading into the courtroom to defend a client, a law firm needs a deliberate, step-by-step marketing plan to succeed. Some lawyers may think that their law…

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Artificial Intelligence Is Now

Today, we still think of artificial intelligence (AI) as the technology of tomorrow—and that makes me worry that many of us aren’t paying close enough attention to the incredible leaps happening in the field. In truth, AI has already started to transform life—and marketing—as we know it. The adoption of AI is right now bringing…

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Gearing Up for an Expanding Gig Economy

The gig economy has transformed the business landscape significantly, and many of it biggest impacts continue to grow. Employers have access to a global pool of talent. Businesses benefit through lower costs and increased productivity. Freelancers benefit through a better work-life balance, improved work environment, and access to better employment opportunities. It’s the win-win nature…

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20 Transformational Quotes on Marketing

Transformation is the new movement in marketing and it is challenging the status quo…. Ahem, Not that I’m taking any credit 🙂 But it happens to be true that I’ve been working the transformational beat for fifteen years. Using story, strategy, and systems, I’ve helped C-suite execs utterly transform failing businesses into top moneymakers. Starting…

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Breakthrough Brands 2020

With all that’s been going on recently in the slumpy economy, it’s tough to believe that some brands have actually had a red-letter year so far. But in 2020, a few truly sharp and innovative brands have broken through to the surface in spectacular fashion. Interbrand put out a piece of incredible research on a…

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The Importance of Click Forensics in Transforming Marketing

Despite being one of the oldest tricks in the digital marketing book, pay-per-click advertising, or “PPC” for short, is still one of the most widely used digital marketing tactics. With more advertising networks and a wider audience to tap into, PPC ads are perfect for both gaining exposure and converting your target audience into paying…

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