Posts by Dave Sutton

The 3 Best Ways to Connect with Millennials

The millennial generation is an 80-million-strong group born between 1982 and 2000, and it already exceeds the baby boomers in size and influence. Now the largest generation in the workforce, millennials have changed how companies do business, develop products, and go-to-market. More importantly, they’re still changing how companies engage with consumers. This generation above all…

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7 Essential Tips for Nailing Your Domain Name

Your website’s domain name is pretty much like a first date—it’s all about the impression. Here are 7 tips for how to get creative with your domain name and extensions, to give customers a reason to care and a reason to engage with you: .xyz Is the New .com Extension .xyz was first introduced in…

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4 Sports Marketers Making Transformational Moves

Sports and brands don’t always mix well—think Lance Armstrong, Kobe Bryant, and Tiger Woods. When handled carelessly, you can end up with a highly combustible brand story on your hands. When combined thoughtfully and judiciously, however, sports marketing can generate remarkable results. Regardless of which sports you actually follow, these four highly successful marketing campaigns…

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15 Ways to Generate Revenue with Offers and Deals

A tried-and-true method for generating sales, whether online or in a brick-and-mortar storefront, is to draw consumers using enticing offers and deals. However traditional sales may seem, there is no question that they still incentivize shoppers to buy. According to a recent study, consumers who use coupons spend 37% more than consumers who don’t. What…

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7 Tips from David on How to Beat Goliath

Despite the digital transformation that’s been taking place over the last 25 years, the stalwart mom-and-pop shop remains a strong presence in local communities. That much-loved archetype of the local small business has actually thrived, even amid competition from big box retailers, direct-to-consumer brands, and eCommerce shopping. The reasons, as it turns out, are not…

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5 Totally Legal Ways to Spy on B2B Competitors, Baby

“Danger is my middle name” Austin Powers, International Man of Mystery Spying on your B2B competitors just makes sense. A lot of sense, actually. Unlike observing the marketing strategies of random companies or CMOs that have nothing to do with the dynamics of your own industry, you’d do better, of course, to observe your direct…

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Are Sneakers by Planters Peanuts Just a Nutty Move?

The following is a collaboration between TopRight intern and queen of marketing copy Odera Agbim—founder of the marketing and photography company Spotlight—and Dave Sutton, founder and CEO of TopRight. Has Mr. Peanut gone bananas? On June 18, Planters Peanuts released a limited-edition blue leather basketball sneaker called the Crunch Force 1. You might wonder why…

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Standing Out in a Crowded B2B Market

Telenor is one of Norway’s largest and oldest telecoms providers, a 164-year-old Viking that suddenly found itself operating in a 21st-century market bustling with young, strong competitors. Luckily, Werner Toniste, Head of Digital Media, felt this circumstance wasn’t a drawback, but an opportunity. He decided he would try and leverage the brand’s reputation in an…

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6 Tips for Better Healthcare Marketing

Marketing is important for any business, but if you want to grow your private medical practice, there are specific methods you should use for targeting that clientele. Certain trends have helped shape the way we see healthcare companies today, and many of those trends are still relevant and useful. Healthcare marketing is best when it…

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Word-of-Mouth Roundup 2019!

We’ve spent the last two months exploring the many facets and intricacies of word-of-mouth marketing. From social media influencers to brand evangelists to perfecting your shareable story, we tried to hit all the most pertinent and salient points. Below you’ll see the best of the best from our adventure—quotes, articles, and reflections during our journey…

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Digital Marketing Trends You Need to Pay Attention to Now!

According to Internet Live Stats, over four billion people are online today. That’s more than half of the world’s population. In light of this, most businesses have made establishing an online presence a top priority. From engaging users on social media to deploying sophisticated email lead nurturing strategies, brands use a multitude of digital marketing…

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12 Business Models Explained—Using Coffee Metaphors

Marketers learn a target market inside and out by developing personas and customer journey stages, which help to further explicate who their audience really is. A lot of critical questions are answered by doing this preliminary work: Where does the customer get information? What does he or she aspire to? What hesitations do they have…

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