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Posts by Dave Sutton

Artificial Intelligence Is Transforming Marketing As We Know It

Today, many people still think of artificial intelligence (AI) as a technology of the distant future. In reality, AI has already started to transform life—and sales and marketing—as we know it. “Deep learning” applications are right now bringing companies the benefits of real-time customer segmentation, personalized messaging, automated customer interactions, predictable customer value, and optimized…

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Retooling Brand Identity in 2021

Appearances matter — and remember to smile. – Nelson Mandela. General Motors is changing its corporate logo for the first time in 56 years, giving it a new lowercase script that is designed to look more modern. The new logo, which GM will use in all of its corporate communications, is part of a national…

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Make eCommerce Part of Your 2021 Strategy

If there’s one thing we learned in business during 2020, is that it pays to be lean and nimble.  If you are going to survive and thrive , you must minimize your overhead, keep your expenses under control and focus on keeping your customers happy. If you were lucky enough to get a PPP loan under…

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5 Ways to Support Your Team During Quarantine

Extended lock downs and quarantines around the world have been tough on everyone. Whether your team has been restricted to working from home or they’ve been working throughout the pandemic as an essential worker, fear and uncertainty abound. The COVID-19 pandemic has forced us all to go through certain behavioral changes, and companies are doing…

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Finding Balance in the Midst of a Pandemic

The pandemic has been mentally exhausting for everyone. For many people, this has resulted in a decline in their work performance since they are constantly dealing with distractions while working from home. Furthermore, opportunities to go out for a night on the town or a weekend vacation getaway to refresh and reenergize is still impossible…

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Building an Authoritative Brand for 2021

The coronavirus pandemic has caused significant change for businesses, mainly by shifting most, if not all, work towards online platforms like Zoom and Microsoft Teams. This creates a new playing field for companies where a more authoritative online presence and brand story may give them a lasting edge over competitors. In the consulting and agency…

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Why Should My Dentist Care About SEO?

On my last visit to my dentist for my bi-annual cleaning, it became obvious to me that even dentists can no longer simply rely on word of mouth to grow their establishments in a time where everyone is googling for health practitioners to visit instead of asking around. For years now, my dentist has concluded…

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Can Machines Be Emotionally Intelligent?

This article features excerpts from my recent interview with Krish Gopalan, the founder of the AI-Powered Digital experience platform Flaist. Krish has over 15 years of experience in the technology industry working with multiple startups and multi-billion dollar organizations, including Citibank, Mastercard, HPE, ArcSight, and Oracle. Artificial intelligence has just made a giant leap forward,…

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Time to Release the Guerrilla!

Just about every industry has been impacted by the pandemic. Market uncertainty is high, consumer confidence is low, and sales are generally down. Growth is elusive for many, and prospects for 2021 are unclear. But meanwhile, transformational marketers are rapidly innovating in order to attract, develop, delight and retain customers during the pandemic. Many of…

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Get Back in the Game! Post-Pandemic Digital Strategy

The current environment presents a list of very challenging questions for transformational marketers: How should we think about digital marketing in the age of coronavirus? How should we handle content marketing, SEO, and customer relationships in 2021? How should we prepare for a post-Covid future? But a truly key question that ties all these concerns…

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3 Marketing Leadership Tips During the Pandemic

Under normal circumstances, many consumers look to marketers and influencers to provide guidance through social, economic, and social challenges. As a marketing leader, your success in delivering these services depends on how you handle the basics. For instance, how do you communicate internally with your own people?  Does every member of the team understand what’s…

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5 Tips for Hyper-Optimizing Your SEO!

Search Engine Optimization (SEO) is a crucial part of ensuring your business’s success, particularly if you strive to dominate through digital channels. Unfortunately, SEO is a rather complex matter, with many experts deeming it both an ‘art’ and a ‘science’—never mind the fact that it’s constantly evolving and requires regular, consistent attention. It’s because of…

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