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Posts by Dave Sutton

Killer Pillars: What the Best Brand Stories Have in Common

“Target long-tail keywords” is a common SEO best practice for beginners, and for good reason. Keywords that are followed by specifications have fewer competitors and, as a result, are easier to rank for in the search engine result pages (SERPs). For instance, it is much easier to rank for “what is email marketing” than it…

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Top 5 B2B Marketing Strategies for 2021

Keeping in mind what a rollercoaster 2020 was, a responsible B2B marketer ought to enter 2021 prepared. The game plan? Focus on a robust, flexible marketing strategy ready to tackle a year full of uncertainty. Today, we’ll explore five potent B2B marketing strategies for 2021. Let’s get into it! 1. Focus On SEO Search engine…

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6 Tech Tips to Boost Brand Awareness

Technology is both a friend and a foe of businesses, especially small businesses. Fortunately, the benefits far outweigh the disadvantages. As you may know, MarTech can be used in many ways, but most importantly it’s used to build a brand’s reputation while communicating with a huge number of people at once without having to spend…

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Get More Creative With Marketing Strategy

TRANSFORMATIONAL MARKETING: STRATEGY

Marketing strategy is a foundational aspect of any business model, no matter how large or small a business it may be. It is the approach that a brand takes to reach out to its audience, tell its story, engage them, and eventually turn them into paying customers and foster growth and expansion of the brand.…

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5 Benefits of Outsourcing

marketing outsourcing

As more businesses are learning to strike that balance between quality and cost, outsourcing is becoming a more commonplace tool for cutting expenses. Outsourcing isn’t just a reference to shipping manufacturing jobs abroad. Typically, small-scale outsourcing is when any size business taps the human resources of any other company that can offer support of repetitive…

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What’s the Story With Wine?

Note:  This is a followup article to the story we published last October during harvest season!   Wine isn’t just a nice way to unwind, or a second career for people who decide to buy a vineyard — it’s a huge international industry.  For example, did you know that the market size of all global…

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AI Is Reshaping the Digital Marketing Industry: Myth or Truth?

Is AI reshaping the digital marketing industry? Yes! In recent years, Artificial Intelligence (AI) has become a vital entity in the realms of digital marketing, with digital marketers across the globe leveraging AI to streamline and optimize digital marketing campaigns and gain client loyalty in the digital age. For most people, AI seems more of…

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The Year in SEO Strategy

You may wonder why I’ve spent so much time writing on search strategy and search engine optimization (SEO) this year. The answer is that critical importance of SEO strategy for brands was vastly accelerated by the pandemic. According to the US Department of Commerce, consumers spent $861.12 billion online with U.S. merchants in 2020, up…

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7 Techniques for Super Powerful SEO in 2021

Search Engine Optimization (SEO) as we know it today is far different from what online business owners were using five years ago. SEO ranking factors have transformed over the years, allowing search engines to be manipulated by adding more than just keywords. Today, there are several marketing strategies that can help great success in driving…

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7 Ways Instagram Is Perfect for Telling Brand Stories

Instagram Frame on iPhone

Instagram is one of the leading global social media platforms today with over 1 billion users around the world, according to Statista. It is also fast becoming the preferred social media network for building brands. Have you ever wondered why this platform is so popular among all types of consumers and businesses, or why Instagram…

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Manage Your Marketing Team Like a Super Bowl Champ

In the world of professional sports, excellence takes many forms. Athletes, coaches, and the front office might command the attention of the public, but their success is enabled and reinforced by the work of talented business professionals behind the scenes. The sales and marketing team behind the New England Patriots performs at consistently high levels…

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5 Marketing Ideas for Reaching More Customers

In any industry or product category, marketing reach and activation are critical success factors. You may have a simple and compelling brand story, but if you’re not telling that story to enough of your target customers at the right time and in the right place, you’re not going to sell much stuff. So it’s essential…

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