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Posts by Staff

Announcement: Bill Fasig Promoted to CEO of TopRight

After eight years with the company, Bill Fasig will be taking the position of Chief Executive Office at the influential Atlanta-based consultancy firm. “Bill has always impressed me deeply with his talents and capabilities in leading our largest clients,” said Dave Sutton, TopRight Founder and Chairman. “I see this change as the basis for the…

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2020 Global Health Roundup!

Since the pandemic began, TopRight has been investigating and writing about the fate of marketing in this crazy time of ours—the transformations, reformulations, and new dispensations that are arising in a field caught off guard by Covid-19 (as we all were). Over the last four months, we reached out to friends and clients, we gave…

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TopRight Ranked on UpCity’s List of the Best B2B Firms in Atlanta

Another year, another award! Thank you to UpCity for including TopRight in their list of the Best Atlanta B2B Firms. Since 2007, TopRight has been a major local player in the B2B consulting game. Check out our articles on how we handle this unique marketing space here, here, here or review everything we’ve ever written…

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TopRight Ranked One of the Best Social Media Firms

To add to our bevy of 2019 awards, for which the TopRight team is incredibly grateful, it looks like we’re starting off the spring of 2020 with yet another fantastic accolade! This one is from The Manifest, and sees TopRight at second place out of 20 for “Best Social Media Marketing Agencies in Atlanta.” It’s…

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Free Preview of HBR’s ‘Strategic Analytics’

Organizations today are eager to reap the rewards of data and analytics. They want to learn about their customers by gathering vast amounts of data, to use that information to make better products and rise above the competition, and to enlist machine-learning algorithms to create new opportunities and improve performance. Yet, despite their efforts, many…

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Impact & Influence Roundup!

Since the start of the New Year, TopRight has been delving deep into issues related to Impact & Influence with regard to branding. We looked at everything from how personal wellbeing effects your work, to tech trends, to audience intelligence and the immense influence that Kobe Bryant had on the branding possibilities for the game…

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2020 Marketing Trends Roundup!

Over the last two months, we at TopRight have been doing lots of research—in between Christmas shopping and holiday party attending, of course—on what we’re likely to see take shape in 2020 with regards to marketing. Fashions, passions, fads, trends, inspirations, disruptions—call them what you will. 2020 is bound to be a red-letter year for…

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TopRight Ranked Among the World’s Best B2B Service Providers

TopRight has been providing high-quality consulting services since 2006. We’ve brought our transformative approach to marketing to huge companies like Boeing, Delta, and Coca-Cola. We believe that traditional marketing is fundamentally outdated and broken—consumers increasingly want authenticity, empathy, and substance, not repetitive messaging or trite soundbites. At TopRight, we excel at interweaving storytelling, strategy, and…

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Millennial Marketing Roundup 2019!

Since September, 2019, the TopRight team has been looking closely at the so-called millennial and Gen Z generations and examining their impact on sales, marketing, storytelling, and so much more. Some of the popular stereotypes were occasionally confirmed, but by and large our adventure into the world of teens and 20- to 30-somethings has been…

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TopRight Receives UpCity Award for Local Excellence!

The TopRight team is delighted to announce that we’ve been selected by the UpCity committee for recognition for local excellence in Atlanta! This year, UpCity’s Local Excellence Awards recognize the best B2B service providers in the metro Atlanta area. The awards celebrate the best of the best of service providers, selecting for an elite group…

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Business-to-Business Roundup 2019!

Over the past eight weeks, we at TopRight have been firing off our most urgent and transformational insights into the world of business-to-business (B2B) marketing. Is it safe to spy on B2B competitors? And what is B2B marketing anyway? What does the value of trust have to do with B2B branding? Below you’ll see the…

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TopRight Makes Prestigious Inc. 5000 List for 2019

One of the most prestigious business rankings in the nation—the Inc. 5000—has listed TopRight as one of the most successful privately owned small companies in the USA. “TopRight is honored to be recognized by Inc.,” says TopRight founder and CEO Dave Sutton. “Our proprietary 3S (story, strategy and systems) approach has created tremendous value for…

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