Posts by Todd Lunsford

Why Most Healthcare Brands Are in Critical Condition: Part IV

The following is Part IV of a detailed five-part series focused on the drivers behind the branding transformations taking place in the healthcare service providers market. Author of this series, Todd Lunsford, served as chief marketing officer and held substantial roles in strategy and change management for Envision Healthcare, and its predecessor AMSURG, for over…

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Why Most Healthcare Brands Are in Critical Condition: Part III

The following is Part III of a detailed five-part series focused on the drivers behind the branding transformations taking place in the healthcare service providers market.  Author of this series, Todd Lunsford, served as chief marketing officer and held substantial roles in strategy and change management for Envision Healthcare, and its predecessor AMSURG, for over…

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Why Most Healthcare Brands Are in Critical Condition: Part II

The following is Part II of a detailed five-part series focused on the drivers behind the branding transformations taking place in the healthcare service providers market. Author of this series, Todd Lunsford, served as chief marketing officer and held substantial roles in strategy and change management for Envision Healthcare, and its predecessor AMSURG, for over…

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Why Most Healthcare Brands Are in Critical Condition: Part I

The following is Part I of a detailed five-part series that will focus on the drivers behind the branding transformations taking place in the healthcare service providers market. Author of this series, Todd Lunsford, served as CMO and held substantial roles in strategy and change management for Envision Healthcare, and its predecessor AMSURG, for over…

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