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Posts by Tyson Duffy

The Evolving Role of Marketing the Value of Place

Please learn about and register for our February 24th place branding webinar! Although the classic and simple “I Heart NY” tagline remains culturally significant, things in place branding have changed a lot since the 1970s when this slogan first appeared. Back then, place marketing revolved almost exclusively around tourism: destinations, exotic experiences, local celebrities, and big…

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Should You Believe the Quantum Hype?

The World Economic Forum recently and very confidently announced that quantum tech is the “next wave of computers [that] will change the world.” But how true is this really? To understand the answer, you’ll need to keep four facts about quantum computing in mind, the aspects that aren’t getting as much air time as certain…

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