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FocusVision

Defining a Six Second Story Challenges As a midsized consumer/customer insight organization, FocusVision provides tools and software to allow for the accumulation and analysis of customer and consumer insights intended to drive business performance. Through a number of acquisitions, FocusVision had yet to establish a clear and differentiating brand position in a highly fragmented and…

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SignatureFD

Standing Out in a Sea of Sameness Challenges As a midsized financial planning organization, SignatureFD works with high net worth individuals building asset management strategies to help meet their evolving needs. SignatureFD lacks a clear differentiating brand position in a highly competitive industry where multi-billion dollar competitors are constantly looking to take business. The desire…

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Tencate Geosynthetics

Transformative Rebranding and Audience Segmentation Challenges A general lack of customer knowledge about the benefits and points of difference of the Mirafi® H2Ri solution Customer and specifier hesitancy and skepticism about products true value, applications, and usage Mirafi® H2Ri story was complex and technical feature-focused – had to be clarified and simplifie Focus on cold-weather-only applications –…

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Brady Services

Making Innovation Real Challenges Brady lacked a clear understanding of market perception of their legacy brand, both from internal associates as well as customers and prospect. The desire to shift to a new brand position is challenged by an observed inability to communicate a clear, understandable description of both the current brand platform as well…

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Middlesex County, NJ

Applying Transformational Marketing to Government Institutions

Applying Transformational Marketing to Government Institutions Challenges TopRight was tasked with creating a new brand positioning statement, architecture and the overall brand story to enable the County to successfully execute its economic development strategy. We developed a comprehensive marketing strategy, so the County could retain its mix of industries and corporate partners, attract new businesses…

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Institute for Humane Studies

Transforming Marketing in Higher Education Challenges Lack of foundational story for broader marketing and promotional activities Confusion as to how to effectively articulate the story to distinctly different audience segments with unique perspectives on the organizational and the overall movement Marketing organizational structure not clearly defined, with various “shadow marketing” functions distributed throughout operating departments…

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Asurion

Attracting and Retaining Talent in a Highly Competitive Labor Market Challenges As a technology company competing fiercely for the right candidates within a limited talent pool, Asurion faced the challenge of finding and keeping top talent – people with the skills, knowledge, experience, competencies and values that provide a match for the roles and values…

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Aprimo

Creating Brand Relaunch Story A key imperative of the new ownership change and merge with Revenew was for TMA to re-launch and revitalize the Aprimo brand internally and externally under a highly compressed 35-day timeline. Approach Assessed the market landscape Reviewed legacy and current positioning Conducted input and strategy workshops with key stakeholders Developed initial…

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Triton Value Partners

Powering Up A Marketing Department             Challenges TVP Ventures is a lead investor and co-investor, partnering with early stage growth stage companies primarily located in the Southeastern United States They work with companies where expertise, capital, technology platform and reach can greatly impact value creation Approach Develop a strategic roadmap…

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Promethean

Powering Up A Marketing Department Challenges Promethean is a world leader in the rapidly growing market for interactive learning technology and proudly maintains the world’s largest online community of educators on a speciality dedicated website: PrometheanPlanet.com Educators find a community of unparalleled peer and technical support as well as a warehouse of premium and free…

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Black Turtle Media

Web Design for Measurable Impact and Agile Experimentation Challenges Black Turtle Media is an independent, results focused digital agency that exists to help its clients thrive in the digital world The foundation of the firm is the belief in three core principals: measurable impact, agile experimentation and getting the most out of every dollar Approach…

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Angel Oak

Creating Leadership in a Redefined Market Challenges Create a new definition for the “non-conforming” residential mortgage opportunity against the backdrop of more stringent lending guidelines within a market still in transition and recovery from the financial recession Establish Angel Oak as the leader for the redefined market, based on skill, experience, trustworthiness and vested interest…

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