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Blue Cross Blue Shield Tennessee

CRM Optimization for Member-Centric Marketing Challenges Marketing technology was aging and riddled with outdated customizations that make upgrades and introduction of new feature sets very cost-prohibitive. Lengthy segmentation process on inflexible technology severely limited the speed by which the mar-tech team could execute marketing and clinical campaigns. Internal teams, frustrated by the slow turnaround times,…

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Sony

Transforming Campaign Management Challenges The challenge for Sony’s various labels was to allow an extremely dispersed marketing organization present in 60+ countries the ability to uniformly market to their fan base and conduct CRM and data segmentations and activities, all monitored by their central CRM staff All the labels work in silos and due to…

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ING North America

Bringing New Life to Consumer Relationships Challenges ING North America had acquired books of business from several national and regional carriers over time Portfolio included many different branded life products and disparate distribution channels and go-to-market strategies ING brand itself had limited equity with consumers in the life insurance category Leadership team was seeking a…

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CUNA Mutual

Vitalizing Credit Union Member Relationships Challenges Channel shrinking in US market for products as the number of credit unions are decreasing dramatically – while overall number of credit union members actually increasing Life products typically co-branded with the credit union, so members are unaware product is from CUNA Mutual. Furthermore, CUs don’t always have capability to sell…

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RailInc

Enabling a 360 Degree View of Customers Challenges Railinc’s executive management recognized several years ago that the silos of disparate customer data hampered their ability to operate efficiently in their customer communications, sales, operations, marketing, product support and billing Management has placed a high priority on developing “a single version of the truth” about their…

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Ubisoft

Understanding The Customer BuyWay Drives Growth  Challenges Lack of clear vision on how to interact with customers as well as the appropriate manner in which to collect and analyze customer data in order to enable more effective communication Approach Interview key stakeholders and executives to provide overall strategic direction and insight into current marketing efforts…

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Sylvan Learning

Transforming Campaign Management Challenges Sylvan Learning is evolving to a “state based” marketing model that focuses on customer conversion through specific stages of the “sales funnel” Sylvan wanted to implement automated marketing campaigns that target particular customer “states” Approach Implemented Aprimo Marketing Campaign Management 8.0.5 Integrated with custom IMPACT Customer Relationship Management Solution Integrated with…

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