Ingenuity Health

Brand Launch and Positioning Challenges Launch a new dedicated medication monitoring services company into the behavioral health market and claim the market leadership position Position Ingenuity Health as a solutions partner who will help psychiatrists and clinicians, caring for the severely mentally ill, gain valuable insight into actual medication adherence Approach Interviewed critical stakeholders and executives…

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Camp Jam

Creating a High Impact Online Community Challenges Camp Jam reaches a base of 12,000 young passionate musicians who have attended a summer program in the past five years There is no way to stay engaged with this audience the rest of the year Camp Jam also has a network of successful rock musicians that they…

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Ellura

Marketing Plan for New Brand Launch Challenges Historically marketed prescription products to physicians and distributors – minimal expertise in direct-to-consumer marketing Strategic and marketing priorities: Establish and grow ellura market share in an already saturated market Secure ellura’s brand presence as the highest quality, clinically prove and most effective product in its category Needed to…

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Kaiser Permanente

Creating A Service Delivery Strategy Challenges Kaiser Permanente wanted to expand market share in 3 key Southeast markets Kaiser also wanted to redesign the patient care delivery model to improve patient care and reduce operating costs Approach Identified growth opportunities in each market based on consumer needs and competitive dynamics Performed assessment of current service…

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GAP

Developing Retail Expansion Strategy Challenges US apparel manufacturer wanted to develop entry and expansion strategy for Japanese market Needed to include differentiated approaches for GAP, Banana Republic and Old Navy brands Approach Conducted comprehensive market research related to Japanese consumers, competitors and potential geographic markets Conducted focus groups, quantitative research and competitive analysis Recommended apparel…

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Bijoux Terner

Developing Consumer Insights Challenges Bijoux Terner needed to gain a better understanding of their customers, including: Who are they? What are their attitudes toward shopping and accessories? Where do they shop? Which type of Bijoux Terner store? Who else are they shopping? How often do they shop? How do they shop? What are they buying…

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Elavon

Creating A Sales Center Of Excellence Challenges Needed to create a “Center of Excellence” around relationship management and tele-sales that captures and quickly shares best practices, and delivers more scale and efficiency Structure compensation and incentives to reinforce successful behaviors and organizational focus Approach Refined the organizational structure to facilitate collaboration and most effective solution…

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V3Gate

Repositioning Technology In The Federal Market Challenges Needed a new strategy to transform their business from a product reseller to a trusted provider of IT solutions Company experienced low brand awareness, their marketing efforts did not generate results Brand image and name (under the “Veterans Tech” name) that was limiting and projected an image of…

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Meadwestvaco

New Product and Service Innovation Challenges Pricing and margins were too low for adequate returns Price was too dominant in the customer’s purchasing criteria There seemed to be as much competition in the value chain as there was with external competitors Approach Identified the core areas of product and service development opportunity and price elasticity…

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Ameritox

Brand Positioning and New Value Proposition Challenges Ameritox owned three separate brands all with different positioning and brand messaging Current messaging was complex, poorly focused, and didn’t differentiate the brand from its competitors Recent organizational restructuring had created gaps in operational efficiencies and processes Approach TopRight conducted a thorough discovery process –conducting multiple executive workshops…

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Boeing

Creating Market Entry Playbook Challenges VSOC team faces internal challenges from management to increase lead generation and grow revenue Traditional focus on large-scale government procurements rather than commercial strategies for segmenting and targeting the security market Distribution of VSOC through third-party channels has been unsuccessful Management requires validation of market entry strategy and “go-no go”…

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Alstom

Building New Go-To-Market Capabilities To Drive Growth Challenges Deficient go-to-market capabilities and “one size fits all” marketing strategy resulted in unrealized opportunities Approach Completed a go-to-market (GTM) diagnostic to assess capabilities and identify possible opportunities Quantified capabilities based on three metrics – share of wallet, cross-sell and new customer acquisition Developed GTM Roadmap to prioritize…

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