Georgia Pacific

Identifying Category Growth Challenges Dixie had business scale but wanted to accelerate its profit growth Georgia-Pacific faced strong competition in P&G and Kimberly-Clark Dixie had a strong brand name but its product line was fairly narrow Approach Researched and selected 50 categories adjacent to Dixie’s current business and screened the list to the top 14 Developed…

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Air Miles

Powering Up A New Internal Agency Challenges In order to meet growth objectives, Air Miles is launching several new businesses including agency services to their sponsor companies New internal agency created – taking back services that had been outsourced before and also attempting to serve new external clients Need to develop agency operating model from…

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