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Middlesex County, NJ

A Vote-by-Mail Campaign During a Global Pandemic Challenges Once COVID-19 forced the State of New Jersey into quarantine, state and county election officials immediately faced the prospect of running a primary election without in-person voting. The New Jersey governor provided elections guidance over the course of several weeks that required stricter regulations. Middlesex finally mandated…

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FocusVision

Defining a Six Second Story Challenges As a midsized consumer/customer insight organization, FocusVision provides tools and software to allow for the accumulation and analysis of customer and consumer insights intended to drive business performance. Through a number of acquisitions, FocusVision had yet to establish a clear and differentiating brand position in a highly fragmented and…

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SignatureFD

Standing Out in a Sea of Sameness Challenges As a midsized financial planning organization, SignatureFD works with high net worth individuals building asset management strategies to help meet their evolving needs. SignatureFD lacks a clear differentiating brand position in a highly competitive industry where multi-billion dollar competitors are constantly looking to take business. The desire…

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Sinclair Oil Corporation

Sinclair Oil Corporation

Enabling a Brand Licensing Program Challenges Highly competitive market of major oil brands engaging in brand licensing and other types of ownership/operator programs in the U.S. Building a data source for outlet segmentation and distributor/owner/operator targeting is critical for implementation of an efficient and effective sales and marketing program for Sinclair Oil. Sinclair Oil sales…

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Institute for Humane Studies

Transforming Marketing in Higher Education Challenges Lack of foundational story for broader marketing and promotional activities Confusion as to how to effectively articulate the story to distinctly different audience segments with unique perspectives on the organizational and the overall movement Marketing organizational structure not clearly defined, with various “shadow marketing” functions distributed throughout operating departments…

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Asurion

Attracting and Retaining Talent in a Highly Competitive Labor Market Challenges As a technology company competing fiercely for the right candidates within a limited talent pool, Asurion faced the challenge of finding and keeping top talent – people with the skills, knowledge, experience, competencies and values that provide a match for the roles and values…

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Angel Oak

Creating Leadership in a Redefined Market Challenges Create a new definition for the “non-conforming” residential mortgage opportunity against the backdrop of more stringent lending guidelines within a market still in transition and recovery from the financial recession Establish Angel Oak as the leader for the redefined market, based on skill, experience, trustworthiness and vested interest…

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PBS

Unpacking Innovation for Non-Profit Media Network Challenges Findings from Brand Health tracking suggest that delivering “innovative” benefits represents an opportunity, but there is insufficient detail for PBS marketing and communications to take action Need to detail out and “unpack Innovative” into a series of benefit statements that can be tested with consumers to understand: How…

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Ingenuity Health

Brand Launch and Positioning Challenges Launch a new dedicated medication monitoring services company into the behavioral health market and claim the market leadership position Position Ingenuity Health as a solutions partner who will help psychiatrists and clinicians, caring for the severely mentally ill, gain valuable insight into actual medication adherence Approach Interviewed critical stakeholders and executives…

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Ugam

Creating Brand Positioning, Architecture and Identity Challenges Create internal alignment through the creation of Ugam’s brand architecture, corporate positioning statement and point of differentiation Identify the voice of Ugam’s customer, for strategic marketing, communication and sales opportunities Refine the marketing and communication strategy, both internally and externally, for consistent messaging and actionable solutions Update the…

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CUNA Mutual

Vitalizing Credit Union Member Relationships Challenges Channel shrinking in US market for products as the number of credit unions are decreasing dramatically – while overall number of credit union members actually increasing Life products typically co-branded with the credit union, so members are unaware product is from CUNA Mutual. Furthermore, CUs don’t always have capability to sell…

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Blackstone

Creating Brand Identity and Awareness Challenges Create branding and awareness to customers both nationally and in key markets throughout the US, as well as a strong presence within the mortgage and finance industry Convey investment opportunities and positive lending alternatives arising from the current mortgage challenges in key markets Drive qualified leads to B2R Finance…

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