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FocusVision

Defining a Six Second Story Challenges As a midsized consumer/customer insight organization, FocusVision provides tools and software to allow for the accumulation and analysis of customer and consumer insights intended to drive business performance. Through a number of acquisitions, FocusVision had yet to establish a clear and differentiating brand position in a highly fragmented and…

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SignatureFD

Standing Out in a Sea of Sameness Challenges As a midsized financial planning organization, SignatureFD works with high net worth individuals building asset management strategies to help meet their evolving needs. SignatureFD lacks a clear differentiating brand position in a highly competitive industry where multi-billion dollar competitors are constantly looking to take business. The desire…

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Sinclair Oil Corporation

Sinclair Oil Corporation

Enabling a Brand Licensing Program Challenges Highly competitive market of major oil brands engaging in brand licensing and other types of ownership/operator programs in the U.S. Building a data source for outlet segmentation and distributor/owner/operator targeting is critical for implementation of an efficient and effective sales and marketing program for Sinclair Oil. Sinclair Oil sales…

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Blue Cross Blue Shield Tennessee

CRM Optimization for Member-Centric Marketing Challenges Marketing technology was aging and riddled with outdated customizations that make upgrades and introduction of new feature sets very cost-prohibitive. Lengthy segmentation process on inflexible technology severely limited the speed by which the mar-tech team could execute marketing and clinical campaigns. Internal teams, frustrated by the slow turnaround times,…

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Triton Value Partners

Powering Up A Marketing Department             Challenges TVP Ventures is a lead investor and co-investor, partnering with early stage growth stage companies primarily located in the Southeastern United States They work with companies where expertise, capital, technology platform and reach can greatly impact value creation Approach Develop a strategic roadmap…

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Promethean

Powering Up A Marketing Department Challenges Promethean is a world leader in the rapidly growing market for interactive learning technology and proudly maintains the world’s largest online community of educators on a speciality dedicated website: PrometheanPlanet.com Educators find a community of unparalleled peer and technical support as well as a warehouse of premium and free…

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Black Turtle Media

Web Design for Measurable Impact and Agile Experimentation Challenges Black Turtle Media is an independent, results focused digital agency that exists to help its clients thrive in the digital world The foundation of the firm is the belief in three core principals: measurable impact, agile experimentation and getting the most out of every dollar Approach…

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UKIES

Launching A New Consumer Brand Challenges As a new company in a highly competitive market, UKIES needed a corporate positioning statement, brand architecture, point of differentiation, and clear functional and emotional benefits to customers and stakeholders for use with all internal and external communication and messaging They also needed their messaging to be reflected throughout…

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Hojeij Branded Foods

Winning with Social Marketing Strategy Challenges HBF needed to develop a point of difference for how they would use social media and marketing tools to enhance the passenger experience while increasing same store sales and profitability over time. Key strategic questions included: How do our target passengers connect with each other, interact, learn and make…

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SharpMart

Building A Brand From The Ground Up Challenge Needed brand identity, marketing collateral and website development. Approach Develop brand-level marketing materials & standards Generate local awareness of the concept store opening (in Louisville, KY) and launch store Create buzz and “happening” surrounding the new store opening through media outlets Prepared sponsorships and relationship materials for…

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TLC Vision

Defining Customer BuyWay For Growth Challenges TLC did not understand the different market segments nor the steps customers took to make decision to have Lasik surgery Although an early adopter of technology, TLC did not believe it was effectively communicating the benefits of its superior Lasik technology (i.e. Intralase) Concerned positioning not clear Limited experience…

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Vodafone

Achieving Differentiation Through Branding Challenges Build compelling brand preference in a market place glutted with undifferentiated competitors Protect Vodafone’s position in the market (27% share in Europe), making customer retention and reducing “churn” critical Identify ways to acquire new users in a maturing market, without relying on price discounting Understanding opportunities to get consumers to…

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