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SignatureFD

Standing Out in a Sea of Sameness Challenges As a midsized financial planning organization, SignatureFD works with high net worth individuals building asset management strategies to help meet their evolving needs. SignatureFD lacks a clear differentiating brand position in a highly competitive industry where multi-billion dollar competitors are constantly looking to take business. The desire…

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Blue Cross Blue Shield Tennessee

CRM Optimization for Member-Centric Marketing Challenges Marketing technology was aging and riddled with outdated customizations that make upgrades and introduction of new feature sets very cost-prohibitive. Lengthy segmentation process on inflexible technology severely limited the speed by which the mar-tech team could execute marketing and clinical campaigns. Internal teams, frustrated by the slow turnaround times,…

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Institute for Humane Studies

Transforming Marketing in Higher Education Challenges Lack of foundational story for broader marketing and promotional activities Confusion as to how to effectively articulate the story to distinctly different audience segments with unique perspectives on the organizational and the overall movement Marketing organizational structure not clearly defined, with various “shadow marketing” functions distributed throughout operating departments…

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American Red Cross

Transforming Non-Profit Marketing Challenges Seek innovation in delivering constituent preferences and experiences Increase lead volume through awareness and positioning of programs Optimize lead acquisition efficiency and quality to increase donations Enhance lead management effectiveness and improve major donor conversion and recurring contributions Improve post-donation experience to maximize recurring donations Approach Gathered business requirements and facilitated…

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AllConnect

Challenges Marketing campaign capability is limited and requires significant effort to deploy Set up and execution of marketing campaigns is arduous and requires long lead times Campaign results track minimal information about marketing effectiveness Relevant data sources are neither consolidated nor accessible from a centralized location Approach Enable rapid deployment of dynamic consumer marketing interactions…

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Laureate

Advancing Marketing Campaign Effectiveness Challenges Lead development efforts were declining in reach and ROI Competitive pressure was forcing new student-centric Go-to-Market approaches Mobile access was changing the prospective student expectation and experience Campaign management teams were not fully trained to use the tools they have EMM/IMM (Enterprise/Integrated Marketing Management) tools were outdated and incapable of…

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Sylvan Learning

Transforming Campaign Management Challenges Sylvan Learning is evolving to a “state based” marketing model that focuses on customer conversion through specific stages of the “sales funnel” Sylvan wanted to implement automated marketing campaigns that target particular customer “states” Approach Implemented Aprimo Marketing Campaign Management 8.0.5 Integrated with custom IMPACT Customer Relationship Management Solution Integrated with…

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Kimberly Clark

Driving Growth Through Brand Equity Management Challenges Health and hygiene packaged goods company Kimberly-Clark was facing stiff competition from category leader (P&G) in adult care, feminine care, and baby & child care categories Needed to find new ways to drive growth from brands Approach Led the development design, development and rollout of the multi-year Brand…

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