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Blue Cross Blue Shield Tennessee

CRM Optimization for Member-Centric Marketing Challenges Marketing technology was aging and riddled with outdated customizations that make upgrades and introduction of new feature sets very cost-prohibitive. Lengthy segmentation process on inflexible technology severely limited the speed by which the mar-tech team could execute marketing and clinical campaigns. Internal teams, frustrated by the slow turnaround times,…

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TBC

Discovery For Campaign Management Solution Challenges TBC’s vision is to change from marketing and campaign management functions and technologies managed by outside 3rd parties to bringing this in-house and centralizing with one vendor This will allow TBC to converse with their customers in multiple channels, in a personalized and informed manner Approach The first phase…

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Sony

Transforming Campaign Management Challenges The challenge for Sony’s various labels was to allow an extremely dispersed marketing organization present in 60+ countries the ability to uniformly market to their fan base and conduct CRM and data segmentations and activities, all monitored by their central CRM staff All the labels work in silos and due to…

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ABC

Powering Up A Marketing Department Challenges There were significant limitations in the availability to management of consolidated information on strategies, current and forecasted workload, performance measures and metrics ABC needed assistance in launching a new “Production and Operations Management System” to manage department workflows and enable analytic rigor within a highly creative culture Approach Validate…

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PBS

Unpacking Innovation for Non-Profit Media Network Challenges Findings from Brand Health tracking suggest that delivering “innovative” benefits represents an opportunity, but there is insufficient detail for PBS marketing and communications to take action Need to detail out and “unpack Innovative” into a series of benefit statements that can be tested with consumers to understand: How…

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Laureate

Advancing Marketing Campaign Effectiveness Challenges Lead development efforts were declining in reach and ROI Competitive pressure was forcing new student-centric Go-to-Market approaches Mobile access was changing the prospective student expectation and experience Campaign management teams were not fully trained to use the tools they have EMM/IMM (Enterprise/Integrated Marketing Management) tools were outdated and incapable of…

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Ingenuity Health

Brand Launch and Positioning Challenges Launch a new dedicated medication monitoring services company into the behavioral health market and claim the market leadership position Position Ingenuity Health as a solutions partner who will help psychiatrists and clinicians, caring for the severely mentally ill, gain valuable insight into actual medication adherence Approach Interviewed critical stakeholders and executives…

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RailInc

Enabling a 360 Degree View of Customers Challenges Railinc’s executive management recognized several years ago that the silos of disparate customer data hampered their ability to operate efficiently in their customer communications, sales, operations, marketing, product support and billing Management has placed a high priority on developing “a single version of the truth” about their…

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Humana

Creating Strategic Focus To Accelerate Results Challenges Humana had a number of important initiatives underway that competed for scarce internal resources and executive mindshare Progress on the initiatives was behind target and slowed achievement of multi-million dollar benefits associated with the projects Approach Identified key initiative development and execution issues and the resultant financial and…

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Hands on Atlanta

Measuring Social ROI Challenges HOA has over twenty programs with varying levels of impact and cost, and managing so many programs is a challenge They had a measurement method of impact They did not have a good understanding of costs and efficiencies, which negatively impacts both management and donation levels Approach Gain greater insight into…

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Argent Mortgage

Migrating Customers To Higher Value Segments Challenges The company was not allocating the right resource mix to its most productive brokers 11% of brokers responsible for almost 80% of funded volume 47% of brokers account for 7% of submissions and only 1% of funded loans High value brokers frustrated with low-value clients monopolizing the time…

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AGCO

Transforming Marketing To Enhance Growth Challenges Managing the marketing material for a portfolio of brands exposes a company to several potential pitfalls: Version control and work duplication Inefficiencies associated with open-ended reviews and constant revisions Lack of task accountability, reporting capability, and process visibility Unknown true costs of marketing activities and campaigns Lower than optimal…

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