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FocusVision

Defining a Six Second Story Challenges As a midsized consumer/customer insight organization, FocusVision provides tools and software to allow for the accumulation and analysis of customer and consumer insights intended to drive business performance. Through a number of acquisitions, FocusVision had yet to establish a clear and differentiating brand position in a highly fragmented and…

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SignatureFD

Standing Out in a Sea of Sameness Challenges As a midsized financial planning organization, SignatureFD works with high net worth individuals building asset management strategies to help meet their evolving needs. SignatureFD lacks a clear differentiating brand position in a highly competitive industry where multi-billion dollar competitors are constantly looking to take business. The desire…

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Tencate Geosynthetics

Transformative Rebranding and Audience Segmentation Challenges A general lack of customer knowledge about the benefits and points of difference of the Mirafi® H2Ri solution Customer and specifier hesitancy and skepticism about products true value, applications, and usage Mirafi® H2Ri story was complex and technical feature-focused – had to be clarified and simplifie Focus on cold-weather-only applications –…

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Brady Services

Making Innovation Real Challenges Brady lacked a clear understanding of market perception of their legacy brand, both from internal associates as well as customers and prospect. The desire to shift to a new brand position is challenged by an observed inability to communicate a clear, understandable description of both the current brand platform as well…

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Asurion

Attracting and Retaining Talent in a Highly Competitive Labor Market Challenges As a technology company competing fiercely for the right candidates within a limited talent pool, Asurion faced the challenge of finding and keeping top talent – people with the skills, knowledge, experience, competencies and values that provide a match for the roles and values…

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Aprimo

Creating Brand Relaunch Story A key imperative of the new ownership change and merge with Revenew was for TMA to re-launch and revitalize the Aprimo brand internally and externally under a highly compressed 35-day timeline. Approach Assessed the market landscape Reviewed legacy and current positioning Conducted input and strategy workshops with key stakeholders Developed initial…

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Angel Oak

Creating Leadership in a Redefined Market Challenges Create a new definition for the “non-conforming” residential mortgage opportunity against the backdrop of more stringent lending guidelines within a market still in transition and recovery from the financial recession Establish Angel Oak as the leader for the redefined market, based on skill, experience, trustworthiness and vested interest…

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PBS

Unpacking Innovation for Non-Profit Media Network Challenges Findings from Brand Health tracking suggest that delivering “innovative” benefits represents an opportunity, but there is insufficient detail for PBS marketing and communications to take action Need to detail out and “unpack Innovative” into a series of benefit statements that can be tested with consumers to understand: How…

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UKIES

Launching A New Consumer Brand Challenges As a new company in a highly competitive market, UKIES needed a corporate positioning statement, brand architecture, point of differentiation, and clear functional and emotional benefits to customers and stakeholders for use with all internal and external communication and messaging They also needed their messaging to be reflected throughout…

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Prium

Improving Sales and Marketing Efficiency Challenges Clarify and simplify go-to-market strategies/tactics, with a distinct focus on accelerating sales cycles and overall customer portfolio growth Understand customer insights as a basis for driving improved product development Improve tactical execution, including sales materials, web sites, and other core marketing elements Embrace the need to integrate the PRIUM…

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Ingenuity Health

Brand Launch and Positioning Challenges Launch a new dedicated medication monitoring services company into the behavioral health market and claim the market leadership position Position Ingenuity Health as a solutions partner who will help psychiatrists and clinicians, caring for the severely mentally ill, gain valuable insight into actual medication adherence Approach Interviewed critical stakeholders and executives…

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AGRO Merchants Group

Creating Brand Architecture and Strategic Positioning Challenges Promote AGRO’s global services and solutions to customers, investors and prospects Showcase the strong network of partners and service offerings that meet the dynamic challenges of the cold storage and distribution industry Provide a consistent look and feel to the corporate identity through marketing presentations, collateral materials and…

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