
AGRO Merchants Group
Creating Brand Architecture and Strategic Positioning
Challenges
- Promote AGRO’s global services and solutions to customers, investors and prospects
- Showcase the strong network of partners and service offerings that meet the dynamic challenges of the cold storage and distribution industry
- Provide a consistent look and feel to the corporate identity through marketing presentations, collateral materials and brand standards
Approach
- Develop the corporate website and digital assets to build brand equity and awareness
- Create brand identity package elements, including network partner logos and brand standards for use with both internal and external stakeholders
- Leverage the experienced AGRO Merchants Group management team within the global cold chain industry
- Create and execute a targeted media plan including print, online, social, search, conference, public relations and email strategies
Results
- Full website development and launch; multiple languages to be added
- Press releases written and distributed internationally in English, Dutch, German and Spanish , resulting in multiple media interviews
- Marketing collateral including customer newsletters, corporate presentations and on-site events in development