AGRO Merchants Group

Creating Brand Architecture and Strategic Positioning

Challenges

• Promote AGRO’s global services and solutions to customers, investors and prospects
• Showcase the strong network of partners and service offerings that meet the dynamic challenges of the cold storage and distribution industry
• Provide a consistent look and feel to the corporate identity through marketing presentations, collateral materials and brand standards

Approach

• Develop the corporate website and digital assets to build brand equity and awareness
• Create brand identity package elements, including network partner logos and brand standards for use with both internal and external stakeholders
• Leverage the experienced AGRO Merchants Group management team within the global cold chain industry
• Create and execute a targeted media plan including print, online, social, search, conference, public relations and email strategies