Creating Brand Relaunch Story

A key imperative of the new ownership change and merge with Revenew was for TMA to re-launch and revitalize the Aprimo brand internally and externally under a highly compressed 35-day timeline.


  • Assessed the market landscape
  • Reviewed legacy and current positioning
  • Conducted input and strategy workshops with key stakeholders
  • Developed initial brand narrative concepts
  • Conducted in-depth interviews with key stakeholders and customers to test and refine initial brand messaging


  • Supported successful re-launch of Aprimo brand in under 35 days
  • Defined and developed corporate brand destination narrative
  • Published Audience Desired Outcomes Guide to align communications development
  • Identified and developed key components of brand architecture
  • Developed company positioning


Case Study Aprimo