Bijoux Terner

Developing Consumer Insights

Challenges

Bijoux Terner needed to gain a better understanding of their customers, including:

• Who are they? What are their attitudes toward shopping and accessories?
• Where do they shop? Which type of Bijoux Terner store? Who else are they shopping?
• How often do they shop?
• How do they shop?
• What are they buying and why are they buying it?
• Are the buying for themselves or for others?

Approach

• Defined and profiled Bijoux Terner’s customer segments including: demographics, geographics, uses, shopping occasions & behaviors, preferences & attitudes, reaction to different pricing strategies, prioritization of concepts and attributes, and other general consumer attributes
• Defined consumer brand perceptions for Bijoux Terner and its competitors
• Synthesized findings & implications for U.S. market expansion strategy

Results

Client gained detailed understand of areas critical to driving expansion strategy, including:

• Bijoux Terner’s five primary consumer segments and which ones should be their primary and secondary targets
• Key drivers of shopping behavior for each segment
• Differences between domestic and international shoppers
• Differences in shopping behavior between airports, casinos, and outlets

 

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