Building A Brand From The Ground Up


  • Needed brand identity, marketing collateral and website development.


  • Develop brand-level marketing materials & standards
  • Generate local awareness of the concept store opening (in Louisville, KY) and launch store
  • Create buzz and “happening” surrounding the new store opening through media outlets
  • Prepared sponsorships and relationship materials for local organizations
  • Created brand brochures, in-store display templates, promo/deal call-out templates
  • Direct Marketing procedures, protocols, training guides and templates
  • Website Development: Website design and development (including static, dynamic and simple data collection capabilities


  • Opened store on time as promised
  • Successfully launched ecommerce site on time as promised
  • Store exceed 1st quarter sales targets by 35%


Case Study SharpMart Playbook