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FocusVision

Defining a Six Second Story Challenges As a midsized consumer/customer insight organization, FocusVision provides tools and software to allow for the accumulation and analysis of customer and consumer insights intended to drive business performance. Through a number of acquisitions, FocusVision had yet to establish a clear and differentiating brand position in a highly fragmented and…

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Black Turtle Media

Web Design for Measurable Impact and Agile Experimentation Challenges Black Turtle Media is an independent, results focused digital agency that exists to help its clients thrive in the digital world The foundation of the firm is the belief in three core principals: measurable impact, agile experimentation and getting the most out of every dollar Approach…

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Tracy Locke

Transforming Marketing in the Advertising Industry Challenges Needed to manage increasing volume and complexity of production jobs without increasing resource headcount Lacked a central infrastructure to enforce a structured work process Lacked visibility into status and resource commitments across hundreds of active jobs occurring at any given moment No ability to report on the 15,000+…

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Air Miles

Powering Up A New Internal Agency Challenges In order to meet growth objectives, Air Miles is launching several new businesses including agency services to their sponsor companies New internal agency created – taking back services that had been outsourced before and also attempting to serve new external clients Need to develop agency operating model from…

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