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AGRO Merchants Group

Creating Brand Architecture and Strategic Positioning Challenges Promote AGRO’s global services and solutions to customers, investors and prospects Showcase the strong network of partners and service offerings that meet the dynamic challenges of the cold storage and distribution industry Provide a consistent look and feel to the corporate identity through marketing presentations, collateral materials and…

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AGCO

Transforming Marketing To Enhance Growth Challenges Managing the marketing material for a portfolio of brands exposes a company to several potential pitfalls: Version control and work duplication Inefficiencies associated with open-ended reviews and constant revisions Lack of task accountability, reporting capability, and process visibility Unknown true costs of marketing activities and campaigns Lower than optimal…

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ConAgra Foods

Effectively Selling Value Challenges Purchasing had become the sales organization’s primary contact; emphasis on fending off competitive pressure to reduce pricing Competition from global suppliers / low commodity pricing shortened and reduced the impact of premium pricing on new product innovations Leading Product R&D in the industry, though limited customer contact Approach Completed a sales…

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ADM

Institutionalizing Marketing Spend Effectiveness Challenges Financial outcome of new ADM positioning campaign is completely driven by incremental cross-sell activity Ability to analyze cross-sell activity is limited: data is spread across divisions; consolidated sales database does not link all customer activity Sales tracking is not yet automated: difficult to link sales funnel progression to sales outcomes…

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