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FocusVision

Defining a Six Second Story Challenges As a midsized consumer/customer insight organization, FocusVision provides tools and software to allow for the accumulation and analysis of customer and consumer insights intended to drive business performance. Through a number of acquisitions, FocusVision had yet to establish a clear and differentiating brand position in a highly fragmented and…

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Brady Services

Making Innovation Real Challenges Brady lacked a clear understanding of market perception of their legacy brand, both from internal associates as well as customers and prospect. The desire to shift to a new brand position is challenged by an observed inability to communicate a clear, understandable description of both the current brand platform as well…

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CenturyLink

CenturyLink Partner Program

Launching a Partnership Program Challenges Companies in CenturyLink’s Independent Software Vendor (ISV) vertical were engaged soley as customers, not as partners, creating missed business opportunities and revenue growth despite unmet need and high demand from the vertical. Little focus and alignmnet on how to define and structure a partner program to meet the various needs…

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Triton Value Partners

Powering Up A Marketing Department             Challenges TVP Ventures is a lead investor and co-investor, partnering with early stage growth stage companies primarily located in the Southeastern United States They work with companies where expertise, capital, technology platform and reach can greatly impact value creation Approach Develop a strategic roadmap…

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AllConnect

Challenges Marketing campaign capability is limited and requires significant effort to deploy Set up and execution of marketing campaigns is arduous and requires long lead times Campaign results track minimal information about marketing effectiveness Relevant data sources are neither consolidated nor accessible from a centralized location Approach Enable rapid deployment of dynamic consumer marketing interactions…

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CEB

Launching A Product Offering Challenges Create a simple, consistent offer architecture across programs / practices to minimize sales complexity while improving value to CEB members and increasing renewal rates Increase average CEB Leadership Council selling price while maintaining consistent operating margins Reduce acquisition costs by bundling existing bolt-on’s with memberships Optimize certain aspects of base offer…

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Metro Atlanta Chamber of Commerce

Whether it’s networking, generating business leads or serving on committees that help grow the economy or tackle big issues like transportation, water and public education – The Metro Atlanta Chamber provides a unique forum for company’s to connect and make Atlanta business contacts. TopRight is a proud member of the Metro Atlanta Chamber and participates…

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V3Gate

Repositioning Technology In The Federal Market Challenges Needed a new strategy to transform their business from a product reseller to a trusted provider of IT solutions Company experienced low brand awareness, their marketing efforts did not generate results Brand image and name (under the “Veterans Tech” name) that was limiting and projected an image of…

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AON

Measuring Sports Sponsorship Challenges Despite its size and stature, the company had low brand awareness and brand equity worldwide. In part to address its brand challenges, the company made a bold bet to become shirt sponsor and global partner of Manchester United, the world’s most powerful sporting property While the potential benefits of this sponsorship…

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Boeing

Creating Market Entry Playbook Challenges VSOC team faces internal challenges from management to increase lead generation and grow revenue Traditional focus on large-scale government procurements rather than commercial strategies for segmenting and targeting the security market Distribution of VSOC through third-party channels has been unsuccessful Management requires validation of market entry strategy and “go-no go”…

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Air Miles

Powering Up A New Internal Agency Challenges In order to meet growth objectives, Air Miles is launching several new businesses including agency services to their sponsor companies New internal agency created – taking back services that had been outsourced before and also attempting to serve new external clients Need to develop agency operating model from…

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