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Institute for Humane Studies

Transforming Marketing in Higher Education Challenges Lack of foundational story for broader marketing and promotional activities Confusion as to how to effectively articulate the story to distinctly different audience segments with unique perspectives on the organizational and the overall movement Marketing organizational structure not clearly defined, with various “shadow marketing” functions distributed throughout operating departments…

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Promethean

Powering Up A Marketing Department Challenges Promethean is a world leader in the rapidly growing market for interactive learning technology and proudly maintains the world’s largest online community of educators on a speciality dedicated website: PrometheanPlanet.com Educators find a community of unparalleled peer and technical support as well as a warehouse of premium and free…

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ACT

Creating A Strategic Playbook To Win Challenges ACT desires to transform its current go-to-market strategy to leverage its core competencies in test preparation and development, and capitalize on the tremendous potential of the data generated from ACT’s testing activities ACT wants to develop the next generation of testing and assessment products and solutions, and to…

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Laureate

Advancing Marketing Campaign Effectiveness Challenges Lead development efforts were declining in reach and ROI Competitive pressure was forcing new student-centric Go-to-Market approaches Mobile access was changing the prospective student expectation and experience Campaign management teams were not fully trained to use the tools they have EMM/IMM (Enterprise/Integrated Marketing Management) tools were outdated and incapable of…

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CEB

Launching A Product Offering Challenges Create a simple, consistent offer architecture across programs / practices to minimize sales complexity while improving value to CEB members and increasing renewal rates Increase average CEB Leadership Council selling price while maintaining consistent operating margins Reduce acquisition costs by bundling existing bolt-on’s with memberships Optimize certain aspects of base offer…

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Camp Jam

Creating a High Impact Online Community Challenges Camp Jam reaches a base of 12,000 young passionate musicians who have attended a summer program in the past five years There is no way to stay engaged with this audience the rest of the year Camp Jam also has a network of successful rock musicians that they…

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Career Education

Creating Brand Preference In Education Challenges CEC sought to enhance and solidify its leadership position across its four curricula and multiple brands including Le Cordon Bleu, Gibbs, Briarcliffe, and AIU CEC needed a better understanding of the needs, wants, drivers and decision-making processes of its multiple constituencies: recent high school graduates, young adults, older students.…

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Sylvan Learning

Transforming Campaign Management Challenges Sylvan Learning is evolving to a “state based” marketing model that focuses on customer conversion through specific stages of the “sales funnel” Sylvan wanted to implement automated marketing campaigns that target particular customer “states” Approach Implemented Aprimo Marketing Campaign Management 8.0.5 Integrated with custom IMPACT Customer Relationship Management Solution Integrated with…

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