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Brady Services

Making Innovation Real Challenges Brady lacked a clear understanding of market perception of their legacy brand, both from internal associates as well as customers and prospect. The desire to shift to a new brand position is challenged by an observed inability to communicate a clear, understandable description of both the current brand platform as well…

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Sinclair Oil Corporation

Sinclair Oil Corporation

Enabling a Brand Licensing Program Challenges Highly competitive market of major oil brands engaging in brand licensing and other types of ownership/operator programs in the U.S. Building a data source for outlet segmentation and distributor/owner/operator targeting is critical for implementation of an efficient and effective sales and marketing program for Sinclair Oil. Sinclair Oil sales…

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Mueller Water Products

Creating A Soluble Growth Strategy Challenges Wanted to increase percentages of revenue and profit derived from services relative to products Needed to identify and evaluate service offering opportunities within the water infrastructure marketplace Goal of increasing service revenue by $200 million in 3 years Approach Assessed 40 opportunities based on market attractiveness (competitive landscape and…

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Alstom

Building New Go-To-Market Capabilities To Drive Growth Challenges Deficient go-to-market capabilities and “one size fits all” marketing strategy resulted in unrealized opportunities Approach Completed a go-to-market (GTM) diagnostic to assess capabilities and identify possible opportunities Quantified capabilities based on three metrics – share of wallet, cross-sell and new customer acquisition Developed GTM Roadmap to prioritize…

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