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Hojeij Branded Foods

Winning with Social Marketing Strategy Challenges HBF needed to develop a point of difference for how they would use social media and marketing tools to enhance the passenger experience while increasing same store sales and profitability over time. Key strategic questions included: How do our target passengers connect with each other, interact, learn and make…

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Chick-Fil-A

Optimizing Marketing Spend Effectiveness Challenges Chick-fil-A wanted to understand the impact of each marketing/advertising medium on product sales (by unit type, product type, geographical location and season) to better allocate their marketing spend in the future for optimum impact on sales Approach Collected, cleansed and loaded into our database 300 million rows of data on…

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InterContinental Hotel Group

Giving Owners Room To Grow Challenges IHG needed to determine what HR offerings would provide its hotel owners the optimal ability to drive revenues IHG further needed to understand those levers that would provide owners the greatest ability to optimize their return on invested capital Approach Employed focus groups, owner surveys, competitor comparisons, and best…

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Arby’s

Developing Growth Strategy Challenges Arby’s was struggling to create profitable demand at both the consumer and franchisee levels. It had a “sleepy brand” Historical Arby’s roast beef sandwich positioning hurt by general trend away from beef to other perceived “healthier” or “fresher” products Newer concepts such as Quizno’s and Subway were growing rapidly Approach Conducted…

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