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American Red Cross

Transforming Non-Profit Marketing Challenges Seek innovation in delivering constituent preferences and experiences Increase lead volume through awareness and positioning of programs Optimize lead acquisition efficiency and quality to increase donations Enhance lead management effectiveness and improve major donor conversion and recurring contributions Improve post-donation experience to maximize recurring donations Approach Gathered business requirements and facilitated…

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PBS

Unpacking Innovation for Non-Profit Media Network Challenges Findings from Brand Health tracking suggest that delivering “innovative” benefits represents an opportunity, but there is insufficient detail for PBS marketing and communications to take action Need to detail out and “unpack Innovative” into a series of benefit statements that can be tested with consumers to understand: How…

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Metro Atlanta Chamber of Commerce

Whether it’s networking, generating business leads or serving on committees that help grow the economy or tackle big issues like transportation, water and public education – The Metro Atlanta Chamber provides a unique forum for company’s to connect and make Atlanta business contacts. TopRight is a proud member of the Metro Atlanta Chamber and participates…

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Big Brothers Big Sisters

Big Brothers Big Sisters provides children facing adversity with strong and enduring, professionally supported, one-to-one relationships that change their lives for the better, forever. Big Brothers Big Sisters of Metro Atlanta (BBBS) has been serving the Metro Atlanta area for nearly fifty years with a goal to enrich children’s lives and provide a solid foundation to…

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Girls on the Run

Girls on the Run inspires girls to be joyful, healthy and confident using a fun, experience-based curriculum that creatively integrates running. They use the power of running to provide girls with the tools to: Celebrate their bodies Honor their voices Recognize their gifts, and Activate their personal power Girls on the Run of Atlanta is…

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Hands on Atlanta

Measuring Social ROI Challenges HOA has over twenty programs with varying levels of impact and cost, and managing so many programs is a challenge They had a measurement method of impact They did not have a good understanding of costs and efficiencies, which negatively impacts both management and donation levels Approach Gain greater insight into…

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