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TBC

Discovery For Campaign Management Solution Challenges TBC’s vision is to change from marketing and campaign management functions and technologies managed by outside 3rd parties to bringing this in-house and centralizing with one vendor This will allow TBC to converse with their customers in multiple channels, in a personalized and informed manner Approach The first phase…

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UKIES

Launching A New Consumer Brand Challenges As a new company in a highly competitive market, UKIES needed a corporate positioning statement, brand architecture, point of differentiation, and clear functional and emotional benefits to customers and stakeholders for use with all internal and external communication and messaging They also needed their messaging to be reflected throughout…

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SharpMart

Building A Brand From The Ground Up Challenge Needed brand identity, marketing collateral and website development. Approach Develop brand-level marketing materials & standards Generate local awareness of the concept store opening (in Louisville, KY) and launch store Create buzz and “happening” surrounding the new store opening through media outlets Prepared sponsorships and relationship materials for…

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Haverty’s

Moving From A House Of Brands To A Household Brand Challenges Furniture industry is fiercely competitive with many competitors closing, consolidating, or refocusing. Industry wide gross margins had dropped more than 6% over 10 years Retail furniture sales were growing at roughly half the rate of overall residential furniture sales through all channels To remain…

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GAP

Developing Retail Expansion Strategy Challenges US apparel manufacturer wanted to develop entry and expansion strategy for Japanese market Needed to include differentiated approaches for GAP, Banana Republic and Old Navy brands Approach Conducted comprehensive market research related to Japanese consumers, competitors and potential geographic markets Conducted focus groups, quantitative research and competitive analysis Recommended apparel…

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Bijoux Terner

Developing Consumer Insights Challenges Bijoux Terner needed to gain a better understanding of their customers, including: Who are they? What are their attitudes toward shopping and accessories? Where do they shop? Which type of Bijoux Terner store? Who else are they shopping? How often do they shop? How do they shop? What are they buying…

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TLC Vision

Defining Customer BuyWay For Growth Challenges TLC did not understand the different market segments nor the steps customers took to make decision to have Lasik surgery Although an early adopter of technology, TLC did not believe it was effectively communicating the benefits of its superior Lasik technology (i.e. Intralase) Concerned positioning not clear Limited experience…

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Lowe’s

Transforming Marketing In The Retail Industry Challenges Inconsistent delivery and management of brand and packaging standards to 900+ vendors worldwide, particularly in the pacific rim Increasing volume and complexity of packaging activities Little visibility across all packaging jobs for status and resource management No way to centrally manage work-in-progress packaging materials Approach Leverage Workflow Manager…

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Kohl’s

Transforming Marketing In The Retail Industry Challenges No centralized management of the thousands of marketing and promotional items produced each year Inability to effectively collaborate and share production materials with outside vendors (agencies, printers, etc) Immediate problem: a new customer loyalty program was targeted to be launched without any supporting (or enabling) information systems Inability…

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RaceTrac

Creating A High Performance Organization Challenges To drive convenience store growth, RaceTrac needed to develop internal marketing skills that they lacked Capabilities to build the brand, drive traffic to the store and enhance the customer experience were particularly important to continued growth and success Approach TopRight worked with senior management to develop a high performance…

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