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Brady Services

Making Innovation Real Challenges Brady lacked a clear understanding of market perception of their legacy brand, both from internal associates as well as customers and prospect. The desire to shift to a new brand position is challenged by an observed inability to communicate a clear, understandable description of both the current brand platform as well…

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CenturyLink

CenturyLink Partner Program

Launching a Partnership Program Challenges Companies in CenturyLink’s Independent Software Vendor (ISV) vertical were engaged soley as customers, not as partners, creating missed business opportunities and revenue growth despite unmet need and high demand from the vertical. Little focus and alignmnet on how to define and structure a partner program to meet the various needs…

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Asurion

Attracting and Retaining Talent in a Highly Competitive Labor Market Challenges As a technology company competing fiercely for the right candidates within a limited talent pool, Asurion faced the challenge of finding and keeping top talent – people with the skills, knowledge, experience, competencies and values that provide a match for the roles and values…

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Aprimo

Creating Brand Relaunch Story A key imperative of the new ownership change and merge with Revenew was for TMA to re-launch and revitalize the Aprimo brand internally and externally under a highly compressed 35-day timeline. Approach Assessed the market landscape Reviewed legacy and current positioning Conducted input and strategy workshops with key stakeholders Developed initial…

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Triton Value Partners

Powering Up A Marketing Department             Challenges TVP Ventures is a lead investor and co-investor, partnering with early stage growth stage companies primarily located in the Southeastern United States They work with companies where expertise, capital, technology platform and reach can greatly impact value creation Approach Develop a strategic roadmap…

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AllConnect

Challenges Marketing campaign capability is limited and requires significant effort to deploy Set up and execution of marketing campaigns is arduous and requires long lead times Campaign results track minimal information about marketing effectiveness Relevant data sources are neither consolidated nor accessible from a centralized location Approach Enable rapid deployment of dynamic consumer marketing interactions…

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CEB

Launching A Product Offering Challenges Create a simple, consistent offer architecture across programs / practices to minimize sales complexity while improving value to CEB members and increasing renewal rates Increase average CEB Leadership Council selling price while maintaining consistent operating margins Reduce acquisition costs by bundling existing bolt-on’s with memberships Optimize certain aspects of base offer…

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Ugam

Creating Brand Positioning, Architecture and Identity Challenges Create internal alignment through the creation of Ugam’s brand architecture, corporate positioning statement and point of differentiation Identify the voice of Ugam’s customer, for strategic marketing, communication and sales opportunities Refine the marketing and communication strategy, both internally and externally, for consistent messaging and actionable solutions Update the…

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V3Gate

Repositioning Technology In The Federal Market Challenges Needed a new strategy to transform their business from a product reseller to a trusted provider of IT solutions Company experienced low brand awareness, their marketing efforts did not generate results Brand image and name (under the “Veterans Tech” name) that was limiting and projected an image of…

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Ubisoft

Understanding The Customer BuyWay Drives Growth  Challenges Lack of clear vision on how to interact with customers as well as the appropriate manner in which to collect and analyze customer data in order to enable more effective communication Approach Interview key stakeholders and executives to provide overall strategic direction and insight into current marketing efforts…

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Toshiba

Transforming The Business Around The Customer BuyWay  Challenges In the hyper-competitive American PC industry, six leading vendors control nearly 60 percent of the market Despite the formidable competition, Toshiba decided to become a major player in the PC marketplace Toshiba America’s executives understood the industry’s growing move toward differentiation strategies and direct-selling channels and resolved…

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Microsoft

Positioning The Brand To Win Talent  Challenges As a high technology industry leader, Microsoft needs to attract and retain the top talent available in the market on a continual basis They had been experiencing retention issues with some of their more senior talent leaving to join startups and pursue more entrepreneurial opportunities Project objectives were…

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