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AGRO Merchants Group

Creating Brand Architecture and Strategic Positioning Challenges Promote AGRO’s global services and solutions to customers, investors and prospects Showcase the strong network of partners and service offerings that meet the dynamic challenges of the cold storage and distribution industry Provide a consistent look and feel to the corporate identity through marketing presentations, collateral materials and…

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RailInc

Enabling a 360 Degree View of Customers Challenges Railinc’s executive management recognized several years ago that the silos of disparate customer data hampered their ability to operate efficiently in their customer communications, sales, operations, marketing, product support and billing Management has placed a high priority on developing “a single version of the truth” about their…

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FleetCor

Achieving Sales Force Effectiveness Challenges Sales results were inconsistent and sales management needed help diagnosing and quickly addressing the issues Experiencing declining sales volume and double digit customer churn Experiencing very high sales force employee turnover Ancillary revenue sources had been helping support topline growth Approach Formulated and refined sales strategy to drive increased sales…

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Boeing

Creating Market Entry Playbook Challenges VSOC team faces internal challenges from management to increase lead generation and grow revenue Traditional focus on large-scale government procurements rather than commercial strategies for segmenting and targeting the security market Distribution of VSOC through third-party channels has been unsuccessful Management requires validation of market entry strategy and “go-no go”…

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Delta Airlines

Improving Customer Experience Challenges Delta was striving to improve the customer experience from ticketing to destination, with an emphasis on the in-flight experience Delta was also working to regain their customer service leadership in the industry Approach Conducted a customer satisfaction and brand experience assessment, identifying key drivers of customer satisfaction and Delta performance on…

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