Transformation is the new movement in marketing and it is challenging the status quo…. Ahem, Not that I’m taking any credit 🙂
But it happens to be true that I’ve been working the transformational beat for fifteen years. Using story, strategy, and systems, I’ve helped C-suite execs utterly transform failing businesses into top moneymakers. Starting out around 2005, I knew that the great task of marketers was going to be carrying the power of great brand story into the digital world. At the time, it’s easy to forget, there were a lot of false ideas floating around about how marketing would actually become irrelevant in a world of decentralized peer-to-peer product and info sharing and direct-to-consumer exchanges.
As I knew then, the power of aligned strategy with compelling story is still at the heart of a successful brand. If you want to learn more about how we do it at TopRight, sign up for the our blog. Or connect with me on Twitter and on LinkedIn. And if you’re still on a quest for marketing insight, pick up copies of my latest books: Strategic Analytics and Marketing, Interrupted.
“If you’re a good marketing person, you have to be a little crazy.”
“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.”
“Transformation isn’t about improving. It’s about re- thinking.”
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
“If you are an artist, learn science. If you are a scientist, cultivate art.”
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
“Simplicity is the keynote of all true elegance.”
“Story without Strategy is Art. Story with Strategy is… Marketing.”
“We need to stop interrupting what people are interested in and be what people are interested in.”
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
“The stories that spread today empower us and give us belief in our own heroic potential.”
“Ask yourself how you can deliver more value to your customers, not get more money from them.”
“Good marketers tell brand stories; great marketers tell them with purpose.”
“Make the customer the hero of your story.”
“Speak to your audience in their language about what’s in their heart.”
“People don’t buy what you do, they buy why you do it.”
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
“Make your marketing so useful people would pay for it.”
“It’s quite fun to do the impossible.”
“A year from now, you’ll wish you had started today.”
Check out the same list on Slideshare on LinkedIn here.