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3rd Down and Long for Ben Roethlisberger

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The two-time Super Bowl champion Quarterback is now being lumped in with the other “bad boys” of NFL Football: Ray Lewis and Jermaine Phillips.

Listen to Dave Sutton’s interview on the  “Vinnie and Cook” show on 937 The Fan in Pittsburgh.

The latest allegations regarding Ben Roethlisberger’s off-field antics have put the Pittsburgh Steelers All-Pro Quarterback on his back and deep in his own territory…

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1st Down: INCOMPLETE PASS. On June 12, 2006, Roethlisberger was involved in a motorcycle accident near the intersection of 10th Street and Second Avenue near downtown Pittsburgh, in which he was not wearing his helmet.  The next day, he released a statement apologizing for concerning friends, family, all his fans, and the Steelers organization, and in which he also stated, “If I ever ride again, it certainly will be with a helmet”.

2nd Down:  SACKED.  On July 17, 2009, a civil suit was filed in Washoe County, Nevada District Court accusing Roethlisberger of sexually assaulting Andrea McNulty, 31, in June 2008 in his hotel room while he was in Lake Tahoe for a celebrity golf tournament

3rd Down: SACKED.  On March 5, 2010, it was revealed that police in Milledgeville, Georgia were investigating Roethlisberger for an unrelated sexual assault inside the women’s restroom of a nightclub near the campus of Georgia College & State University.  Roethlisberger (through his attorney) vehemently denies any wrong-doing.  DNA samples will tell the tale of the tape.

It’s 3rd and long for the Pittsburgh hometown hero… his $2.5 million worth of endorsement deals with the likes of Nike, Dick’s Sporting Goods and PLB Sports hang in the balance.  We’ll be watching closely to see how Ben and the Steelers handle communications with the fans over the next few weeks.  Marketing is all about perception not necessarily reality. Whether Ben is guilty of the allegations or not, he needs to own up to his poor judgment and apologize to the Steelers and his fans for his off-field antics.

What do you think his next move should be?  Hail Mary pass or Punt?

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