4 Tactics to Get More Customers in 2022

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

“The purpose of business is to create and keep a customer.”

– Peter Drucker

These two quotes highlight the importance of truly understanding and serving the needs of your customers. The main priority for your brand is to attract new customers because that is the key to your company’s success. This challenge has been magnified over the past two years during the pandemic as businesses of all sizes struggled to stay open and sought to increase their customer base and grow.

Although it may feel tricky to attract new customers, there are proven marketing tactics to make it work. Below we share 4 tactics you can implement to strengthen your customer acquisition strategy in 2022.

1. Know Your Target Audience Better

The target audience is the group of people you ideally want to reach. A lot of companies do not devote enough resources to their target audience and instead target an incorrect or too broad target group. Your greatest risk is reaching out to people who are not yet ready or interested in your company, products, or services. By focusing on getting to know and optimizing the target group, you can expect great success.

Good insights and understanding of the target group are the basis for long-term success. To succeed in gaining new customers, it is important to first identify who the current customers are. Then get to know them based on behavior and patterns, to create a better understanding of what is important to them, their online behavior, what questions they want to be answered, and which channels and strategies are most engaging for them.

2. Implement Marketing Automation Tools

Automation of your marketing activities is crucial as it saves you a lot of time and money. Instead of repeating the same tasks over and over again, you can search for new business opportunities and growth.

Social media platforms are an excellent tool for this. To find new customers, make sure to create company profiles on the platforms where your prospective customers are. So, if your prospects are mostly on LinkedIn, it would be wise to download a reliable LinkedIn lead generation tool to find and grow your pool of potential customers effortlessly.

3. Expand Social Media Presence

Don’t limit yourself to a single platform – you need to take advantage of all the relevant different social media outlets where your target audience is consuming content. Some of the most popular social media networks are Instagram, Twitter, Facebook, LinkedIn, and Snapchat. However, don’t make the mistake of assuming those are the only platforms your target audience is using.

For instance, even if you are convinced that TikTok isn’t the right platform for your business as you might have an older audience, there is still a growing number of brands with an audience outside Gen Z that are experimenting with TikTok. If you feel confused about how to get started with this platform or you don’t have the time for it, hire a prominent agency to provide you with the necessary TikTok booster and help you expose your brand, build a community with real and quality users that have the potential to convert into loyal customers.

4. Enhance Content Marketing

When it comes to attracting new customers, there’s little that can measure up to the power and impact of delivering authoritative and authentic content. Regularly updating the website and social media accounts with new, relevant, and valuable content is a winning strategy for most types of companies – B2C and B2B.

Content marketing is about strategically publishing valuable content that gives customers reasons to discover you and get involved in your brand. The content can, among other things, be in the form of articles, blogs, podcasts, videos, etc. Ultimately, it depends on what is relevant to the company and the target group. Your content can proactively answer key customer questions, in all parts of the Customer BuyWay; from those who have just discovered your company to those who are weighing their options, to those who are ready to convert.

With the help of content marketing, it will be easier to build trust and confidence with the target group, drive more visitors to the website, improve the conversion rate and create strong contact with your end customers. When you continuously give good reasons for people to visit your website and channels, you actively strengthen your relationship with customers and increase the chances of getting new customers through recommendations.

Final Thoughts

Acquiring more customers might feel overwhelming since there are always companies competing for the same customers. Investing time into knowing your target audience better and using social media and automation tools are just some of the ways to scale up and ensure the productivity of your business in 2022.

If you want more tips and tactics on how to win more customers this year, let’s have a conversation. As always, feel free to connect with me on LinkedIn, follow me @toprightpartner, or if you want to go deep on transformational marketing, order a copy of my new book, Marketing, Interrupted.