Thousands, if not millions, of books have been written on the topic of marketing strategy. While the industry has experienced major shifts in the past 15 years – from technology to the rapidly changing role of the CMO – the core principles remain the same. I was recently asked to share my top 5 marketing books, so here they are in no particular order.
“In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.”
“If consumers have everything they need, there’s nothing left to buy except stuff that they want. And the reason they buy stuff they want is because of the way it makes them feel.”
“The Singularity is an era in which our intelligence will become increasingly non-biological and trillions of times more powerful than it is today—the dawning of a new civilization that will enable us to transcend our biological limitations and amplify our creativity.”
“To go from revolutionary to visionary, you’ll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition–and poop like an elephant–spreading the large amount of information and knowledge that you’ve gained.”
“We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.”
What are your top five marketing books? Please comment below and I’ll include them in a follow-up post!