As we make our way through this period of uncertainty, when what we know about the crisis seems to change every day, we will all have the tendency to fall back on those reliable personal relationships that we know won’t fail us. The same goes for business.
Regardless of how operationally and financially prepared you are for troubled times, you won’t thrive unless you can attract and retain the right people for the right positions. Your employees play a crucial role in the success of your business, as they influence the quality of customer experience and the impact of your brand story in the market. When these challenging times fade into history, engaging the best employees will be your ticket for long-term growth, profitability, and social impact.
But with heightened competition for the best people in the market, do you have any idea how you can attract top talent? Are you supporting your current team and assuring future retention? Are you aware of the necessary strategies to use so applicants will choose to work for you and help automate tasks in your business?
Here are 5 tips to win the talent you need in these troubling times:
1. Activate Social Media and Other Online Platforms
According to statistics, one in three people spends time on social media. With over 7.7 billion people in the world this translates to around 2.6 million on Twitter, LinkedIn, Facebook, Instagram, and others.
If you want your job post to be seen by as many people as possible, create a special post for different social media platforms and other websites such as LinkedIn and Google For Jobs. You can also reach out to social media groups that cater to the individuals you’re looking for.
2. Hold an Interactive Open House
Misconceptions regarding why candidates may not want to work for a specific business can spread easily. This is problematic because the best candidates won’t apply for a position if the work environment is reputed to be poor. If you believe that this is the reason why you’re having a hard time attracting talent, hold an open house and use this as an opportunity to correct any misconceptions.
An open house can be your business’s chance to engage with potential employees, conduct interviews, and share information about things that aren’t known to the general public. If possible, host the open house on your business premises, have the applicants view the offices, and let them ask as many questions as they like.
3. Offer Referral Incentives
Contrary to popular belief, attracting top talent doesn’t have to be an expensive and long process. Usually, you just have to know how to utilize all of your available resources.
One productive strategy is to offer referral incentives to employees who can refer other stellar candidates. Depending on your preferences and allotted budget, you can reward employees by offering financial compensation or non-monetary perks such as a 50% discount at a spa or additional vacation days.
Aside from being creative with your recruitment strategy, this will make your employees feel that they’re valued and that their efforts are appreciated. In the end, you’ll only apply these rewards once a referral passes your application process, so this strategy is a sure win.
4. Build a Company that Your Employees Are Proud to Associate With
The image that you create in public can make or break your reputation among talented candidates. If your business has earned a negative impression for treating employees poorly, don’t expect that you can haul in the best of the best. On the contrary, talent will avoid your company as much as possible.
Make sure that this situation doesn’t happen to you by exerting the effort in building a company that your employees will be proud of. Treat all of your current employees with professionalism, provide for all of their rights as employees, and go the extra mile by treating them as members of the family. This work environment will resonate with the public and can become your most effective marketing strategy.
5. Measure What Counts
Running your own business can be rewarding, but keep in mind that the journey towards success isn’t a walk in the park. This is especially true when attracting top talent, and it’s why it’s so important to measure the impact of your efforts and improve upon them where possible. Take note of the strategies that work and don’t work and use this information when you establish your talent-attraction strategies.
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