Though the idea of “The Cloud” can feel almost celestial, as if data were flowing in a river above your head, it in reality refers to earth-bound centralized storage warehouses built for the safekeeping of huge amounts of data from remote devices. But these warehouses are exceedingly safe, accessible, high-tech, and responsive to consumer demand. Taking all the data from your phone, say, and storing it in a remote location makes the information available to you anytime, anywhere from any gadget or appliance across any number of platforms—safely. This is desirable for plenty of reasons, but especially desirable when you want to keep sensitive or important material safe from a data-loss crisis of some kind.
But the inherent capacity of Cloud computing has evolved a lot over the last few years. In light of its immense and growing capabilities to serve an ever-growing customer base, the Cloud has become extremely beneficial for business, including marketing firms. Here are the main 5 ways that the Cloud is helping marketers and business leaders succeed.
With the evolution of the Cloud, a CEO can keep up with his or her business at any time. It doesn’t matter whether you’re in the office, the warehouse, or at a meeting—if you’re away from your main computer, you still have access at the touch of a button.
This is true even if you lose your phone or if your computer is destroyed: your data is safe and your business can keep growing with no interruption. Not only do you no longer need to worry about the location of your laptop, you can feel secure if your devices are stolen or destroyed—that essential data will always be safe. Nor do you need to be bothered about time of day or location. Cloud storage suppliers, like DevOps consultancy, provide users with the option to store information locally on their devices while maintaining backups of all data in real time from any place or time. So anywhere, anytime, on any device, regardless of any crisis or circumstance, your data is safe and usable.
Many don’t know how functionally useful and flexible Cloud storage is. The cloud actually adapts to your needs, making it easier for you to manage your business. Cloud management also allows you to create a custom, mobile-friendly interface that makes handling your data simple and fast.
This, in turn, makes your business more efficient because it takes less time to find, download, and edit files. Once files are updated, the cloud automatically transfers files to one or multiple discreet locations, including backups to the Cloud itself.
Cloud services keep your business growing. Instead of investing in expensive hardware and hiring new employees, many of them unable to move between locations for work, you can simply set up a Cloud environment and allow your employees to work remotely.
Employees can access data from anywhere. And, again, in the event of some device loss or damage, or some other crisis, you can rest assured the info is stored and safe. There are some cloud service providers that require an employee to be assigned to working solely on a specific team of clients—but even in this case you still save on expenses.
Need more info on this? Learning from the world’s greatest ad man, Kevin Roberts, on Cloud capabilities will help you promote your business and grow even more.
Managing your marketing and customer data is simplified with the Cloud because hosting services allow you to customize features, allowing you to organize and access your information in any way you choose. These services are many and growing, and most of them are extremely innovative and flexible.
Because of this, your marketing team can be free to do their jobs yet still benefit from the cloud hosting service. Whenever your employees are away from the office, or they lose access to certain devices, there is literally no reason to worry. Even in the event of a computer virus, employees can get back up data and access everything they need in seconds.
Cloud hosting also saves you money. Instead of investing in expensive, complex servers, you only have to pay one monthly fee to access the information you need.
However, many cloud hosting plans are now designed to offer free usage, so the money you do spend on other Cloud services comes directly from the savings you gained from using the Cloud! That’s why the service is a great investment for organizations that are starting out or those that need additional resources to grow their business.
Altogether, young business and even legacy organizations will no longer have to hire specialized tech staff, pay for expensive hardware and employees, or invest in expensive data centers.
With the growth of the accessibility and applicability of the Cloud, businesses have been able to maximize their efforts to succeed in online business and e-commerce. Just the simplification of data storage and use alone, in having the ability to retrieve data from one place and send it instantly to another, has saved companies big time. And as those companies expand and use as much of their resources available as possible to grow, the Cloud has become a necessary tool for safe, easy, accessible data storage and usage.
Whether it’s transferring files, creating online applications, or just shopping, the Cloud has become a modern-day household necessity for businesses that want to succeed.
To learn more about how marketing technologies are transforming the way marketers work and businesses succeed, sign up for the TopRight blog! Or connect with us on Twitter and on LinkedIn. If you’re still on a quest for more marketing insight, pick up copies of our latest books: Strategic Analytics and Marketing, Interrupted.