Online casino marketing is an immensely competitive business that has transformed with the advancement of modern technologies and social media. This is because the online gambling industry makes billions of dollars per year, and more and more players want a slice of the pie. Aiming to stay ahead of the competition in an extremely competitive market, casinos need winning strategies and high impact tactics to make sure the odds are in their favor and they win their fair share of the market.
Here are five high impact marketing tactics you should know:
Create a Superior User Experience
This should be among the highest priorities of your digital marketing tactics because a good first impression will get players to return to your site. It’s estimated that over 90 percent of user experience first impressions are about the website design. Just think about it, would you rather gamble on a simple, well-designed website or a cluttered and confusing one? The website is a conduit between you and your customers. It needs to be simple and easy for visitors to sign up and start playing right away. If you’re looking for best practice examples, check out Australian Casino Bros where you will find superior online casinos, so you can learn from the best.
There are thousands of online casinos out there, and a certain percentage of them are associated with shady business practices. Many players are distrustful of online gambling in general, because of the bad behavior of those operators. That is why transparency is so crucial with your marketing. You need to reassure the players that they are safe and their data is secure when they visit your website. Best practice it to always highlight licenses, certificates, and other means of protecting the players privacy and their sensitive information. And most importantly, always be honest with the players to earn their trust and build a relationship that assures they will return to your site.
Create Compelling Content
Blogging is a fabulous way to show your target audience that you’re active and that you can offer much more than just gaming services. On average, effective content marketing generates a 13x ROI for those companies who embrace blogging as opposed to those who don’t. Timely, relevant and high-quality content will earn you loyal followers, who will advocate for your business by sharing your content with others and spreading your story through word of mouth. This is a highly efficient way to generate brand awareness and in turn, drive increasing profits. Blog post content should not only be about your business and special marketing promotions. Instead, get creative and write about engaging topics that are of most interest to your audience. Offer playing tips to your regular players. Provide an exclusive “behind the scenes” view of celebrity gamers. Recommend top travel destinations and vacation ideas for gamers. This type of valuable content will also help you with search engine rankings and bring more organic traffic to your website.
Activate Affiliate Marketing
Establishing am affiliate marketing can be a powerful way to bring traffic to your online casino leveraging the social media influencers or strong search rankings of affiliate websites. Affiliates provide relevant (and honest) information regarding online casinos, to earn the trust of their followers and get more audience. In turn, some of their audience will be redirected to your online casino for more information. In most cases, online casino affiliates are players who have comprehensive knowledge and expertise about the online gambling industry. Very often, they share their knowledge by sharing valuable content with their followers like live-streaming gaming events and interactive videos.
Offer Attractive Bonuses and Promotions
Nearly every online casino offers some sort of bonus or promotion, and there is a good reason for that: it works! These type of promotions not only attract new player to the game, they also stimulate past players to re-engage. When looking for an online casino experience, many players base their decision on bonus and promotion offers, and that’s why you need to stand out and incorporate this powerful tactic into your marketing strategy. Keep in mind that you shouldn’t offer bonuses to new players only, but to the current ones as well, to reward them for their loyalty and to build advocacy with them over time.
Of course, there are many other tactics to help you grow your online gaming business, such as search engine optimization or triggered email marketing campaigns. However, these require more detailed explanation and are deserving of standalone posts (click on the links above to learn more!). Running an online casino is very complex, and finding the audience is even more challenging. But with the right strategy and keeping up to date with ongoing online casino marketing trends, it’s certainly possible to break through and get more players.
TopRight’s 3S methodology: telling a clear and compelling story, using an effective strategy that reaches the right people at the right time, and employing systems that align marketing and sales with the rest of your organization. The tactics discussed here can be applied to how marketing innovation can be implemented in multiple industries. To keep getting tips like this, be sure to sign up for the TopRight blog! Or connect with me on Twitter and on LinkedIn. If you still want more marketing insight, pick up copies of our latest books: Strategic Analytics and Marketing, Interrupted.