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7 Essential Tips for Nailing Your Domain Name

Your website’s domain name is pretty much like a first date—it’s all about the impression. Here are 7 tips for how to get creative with your domain name and extensions, to give customers a reason to care and a reason to engage with you:

  1. .xyz Is the New .com

Extension .xyz was first introduced in 2014. More than 1.5 million domains appeared with this extension within the first year. Some guess that it got this popular because Google used it for Alphabet Inc. address – abc.xyz. Now, .xyz is one of the most popular alternative domains according to web hosting provider and domains registrar Hostinger.

Google used it as an alphabetical reference, but it works with math as well. A $150 million fund created by MIT has a domain engine.xyz. XYZ also stands for three dimensions, so this extension is great for 3D content. For example, Elsewhere makes 3D videos and screens, and their domain is elsewhere.xyz.

  1. Build a Community With .club

If your website is made for a community, you can state that in your domain name, and the extension .club is an excellent way to do that. For those who already have the word club in their name, it’s a piece of cake. For example, Overlake golf club website address is overlake.club.

One of India’s biggest fitness promoters Runbuddies has a motto: “Making India Run.” For them, the community is essential. Therefore, their website is runbuddies.club. Another example of community is a fan club. For instance check out rapper 50 Cent’s fan club site at 50inda.club.

  1. Call To Action with .today

The extension .com was derived from the word commercial and was meant for use by a for-profit businesses. Non-profit organizations tended to stick with .org. Organizations nowadays have a chance to be more creative and use a domain name as a call to action line.

Sofia Collin is the author of the “28th Amendment—Love Strengthens U.S.,” and she talks about The Unalienable Right to love on her website love.today. Another example is a diabetes management platform. A person with diabetes has to track it daily, ad the brand and website remind patients to do so with the domain onedrop.today.

  1. Make It Personal

If you have a website as a CV or portfolio, people will often check that before even meeting you. So make it speak for you! Make it personal. A good example is actor Paul Copley’s site. You can check his latest news at PaulCopley.actor. User interface engineer Sarah Federman made it one step further and created a website that states what she does: sarah.codes.

  1. Get Straight to the Point

Your domain name isn’t a puzzle, so get straight to the point. A fitting domain extension can help people understand your website before opening it. For example, when you see domain confetti.events, it’s quite obvious that Confetti organizes events.

Another great example is Apple. You might possibly already know what they do, but I bet you didn’t know they offer full access to hundreds of magazines and leading newspapers on platforms News and News+. They get straight to the point by going with the domain apple.news. Perfect!

  1. Make It Short

Sometimes you can nail your domain with a single word. Countries have unique two-letter country-code domain extensions for their local market. You can be as creative and make your domain an abbreviation or a partial word.

Do you know the Pitcairn Islands? It’s a group of four volcanic islands in the southern Pacific Ocean. Their domain extension is .pn, and it fits perfectly for television sports channel ESPN. You can reach them on es.pn.

Fun fact: the island nation of Tuvalu’s unique .tv domain extension ended up becoming their largest source of income.

  1. Put It In a Sentence

As opposed to making it short, you can put the extension in a sentence. An app called Map Your City has a mission to enable people to tell authentic stories at the places that matter to them. They used the app name as a domain and went with a complete sentence: mapyour.city.

Cool, no? For those who are considering a tech job, but don’t know how to code, Jeremy Schifeling offers a way to break into tech. His personal website states that in his domain name: breakinto.tech.

Today, there are more than 152 million websites with the .com extension. That’s tough competition! If you consider alternative extensions, you can come up with a unique and memorable domain name. Simple, clear, unique and memorable: those are the qualities that will create an “It’s a match!” moment for your website.

If you’d like to receive a steady flow of great marketing tips like this, please follow me @TopRightPartner, connect with me on LinkedInsubscribe to our blog, or buy a copy of my latest book, Marketing, Interrupted.

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